CBD-Infused Posterior Balms

Bawdy's CBD Butt Balm Moisturizes the Skin for "Chilled-Out Glutes"

Bawdy's CBD Butt Balm is touted as a restoring, moisturizing and relaxing butt stick that's infused with organically grown, full-spectrum hemp. The body care product is packed with skincare ingredients like hyaluronic acid and firming Mediterranean brown algae and it takes the form of an easy-to-use solid product that can be smoothed over areas that need extra moisturization and TLC.

The clean solid beauty product from Bawdy is meant to be applied in circular motions, especially focusing on the buttocks, upper leg and hamstrings. Thanks to its unique form, the CBD Butt Balm also helps to offer the benefits of a massage to soothe and relax what the brand calls an "oft-ignored region of the bod."

Image Credit: Bawdy

Cbd-infused Beauty Products
Opportunity for creating a range of CBD-infused skincare and body care products targeting various parts of the body.
Solid Beauty Products
Potential for developing more solid-based beauty products that provide convenience and ease of use.
Targeted Body Care
Opportunity to create body care products that offer specific benefits to oft-ignored regions of the body.

Industries Being Reshaped

Skincare and Beauty
Disruptive innovation opportunities for introducing CBD-infused beauty products that provide therapeutic benefits.
Wellness and Relaxation
Opportunities exist in the wellness industry to create products that promote relaxation and self-care, targeting specific body areas.
Alternative Medicine
CBD-infused body care products can tap into the growing market of alternative medicine by combining the benefits of CBD with skincare.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 53%
Freshness 9%