Brands are upcycling seeds to create sustainable food and beverage products
Trend - Brands are upcycling would-be discarded seeds to create new food and beverage products. These include wine, protein powders, and energy bars and help reduce food waste and support a zero-waste supply chain.
Insight - The damaging effects of climate change are now widely understood by the public thanks to efforts by activists and scientists to raise awareness. As a result, consumer interest and demand for sustainable products have increased, and many individuals are now looking to reduce their ecological footprint by purchasing from brands that prioritize sustainability. Products that underscore the "reuse" and "reduce" aspects of their offerings will appeal to these eco-conscious consumers.
Insight - The damaging effects of climate change are now widely understood by the public thanks to efforts by activists and scientists to raise awareness. As a result, consumer interest and demand for sustainable products have increased, and many individuals are now looking to reduce their ecological footprint by purchasing from brands that prioritize sustainability. Products that underscore the "reuse" and "reduce" aspects of their offerings will appeal to these eco-conscious consumers.
Workshop Question - How can your brand appeal to eco-conscious consumers looking to reduce their ecological footprint?
Trend Themes
1. Upcycling Food Waste - Brands are upcycling would-be discarded seeds to create new food and beverage products.
2. Sustainability & Climate Change Awareness - Consumer interest and demand for sustainable products have increased due to raising awareness on environmental issues.
3. Waste Reduction - Products that underscore the 'reuse' and 'reduce' aspects of their offerings will appeal to eco-conscious consumers.
Industry Implications
1. Food & Beverage - Brands are creating new products with upcycled food waste to reduce food waste and offer more sustainable options.
2. Supplements & Nutraceuticals - Wine waste is being upcycled into nutraceutical ingredients, offering high-value eco-conscious opportunities.
3. Health & Fitness - Upcycling food waste into protein powders and nutrient-dense energy bars offers consumers a more healthy and sustainable way to snack.
