Category
Lifestyle
Assisted Choices
Trend cluster
Category
Banana-Based
Brands are repurposing bananas as materials for clothing and accessories.
5.2
Trend score
Trend
What is the Banana-Based trend?
Banana-Based: Fibres and materials made from repurposed bananas or banana byproducts are being used to make everything from sneakers to organic traveling accessories. These products indicate how waste can be used as part of a circular economic system.
Insight
The consumer insight behind the Banana-Based trend
Consumers, increasingly aware of the environmental toll that current consumption habits have, are turning to brands that offer them eco-friendly alternatives to their current habits. Though not affordable or accessible to all, these small shifts are making brands take note on how their business models should adapt in the coming years-- with the hope of leading towards a more accessible environmentally friendly future.
Trend themes
Themes within the Banana-Based trend
Three behaviours holding the trend together01
Circular Economy Fashion
Using banana fibers and byproducts to create sustainable materials for clothing and accessories, contributing to a circular economic system.
02
Plant-Based Alternatives
Exploring natural materials like abacá, banana leaves, and banana oils as more sustainable alternatives to plastic-based materials.
03
Eco-Friendly Footwear
Incorporating sustainable materials like Bananatex and plant-based fabrics to create environmentally friendly footwear and accessories.
Industry implications
What the Banana-Based trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can adapt to circular economy principles and explore plant-based alternatives to create sustainable fashion products.
For
Travel Accessories
The travel industry can shift towards eco-friendly products like the Banana Leaf Travel Kit made of natural components that can be safely disposed of after use to reduce environmental impacts.
For
Footwear
The footwear industry can focus on creating sustainable shoes with materials like Bananatex and other plant-based fabrics to decrease the reliance on plastic-based materials.
Workshop question
How is your brand prioritizing eco-friendly production?
Trend signals
Trend signals for Banana-Based
Trend score 5.2 out of 10, from popularity 76%, activity 72%, freshness 10%.
Popularity76%
Activity72%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Banana-Based trend
4 featured examples from Apr 13, 2019 to Mar 23, 2021CategoryEco
Organic Material Travel Kits
The Banana Leaf Travel Kit is Crafted from Natural Components
The travel accessories industry has the opportunity to innovate with sustainable materials to keep up with the demand of conscious and environmentally-friendly consumers.
CategoryEco
Banana Fiber Fabrics
Bananatex is a Technical Plant-Based Material Made Purely from Banana Plants
The fashion industry can leverage the use of Bananatex and other plant-based materials to create sustainable and eco-friendly clothing lines.
CategoryEco
Banana-Based Sneakers
H&M x Good News Created a Sneaker Collection Using Bananatex
The fashion industry can benefit from incorporating innovative and eco-friendly materials such as Bananatex to create more sustainable and ethical fashion products.
CategoryFashion
Sustainable Knit Running Shoes
Rick Owens and VEJA Unveil Two Eco-Friendly Runner Styles
Opportunity for disruptive innovation: Incorporate sustainable materials and manufacturing processes into footwear production.
