Coffee products claim to enhance the focus of users
Trend - Brands that offer coffee or coffee add-ins are prioritizing enhanced focus as a major claim in their products. These claims are based in the brands' inclusion of ingredients like adaptogens and MCT oil.
Insight - As consumers balance their home, professional and social lives, as well as a blurring of the three, they're constantly looking for ways to enhance their daily rituals without inconveniencing themselves. Additional benefits in products that are already part of consumers' routines make adopting new ingredients and methods that much more appealing.
Insight - As consumers balance their home, professional and social lives, as well as a blurring of the three, they're constantly looking for ways to enhance their daily rituals without inconveniencing themselves. Additional benefits in products that are already part of consumers' routines make adopting new ingredients and methods that much more appealing.
Workshop Question - How is your brand prioritizing both quality and convenience?
