Category
Lifestyle
Assisted Choices
Trend cluster
Category
Versatile
Oil
As an ingredient, olive oil is being pushed beyond its traditional uses.
4.5
Trend score
Trend
What is the Versatile Oil trend?
Versatile Oil: Olive oil is recognized for its anti-inflammatory and antioxidant properties. Traditionally used as a cooking or dipping staple, brands are now leveraging the ingredient in new formats. While some are launching drinkable olive oils, others are harnessing it within beauty products.
Insight
The consumer insight behind the Versatile Oil trend
The health and wellness movement has changed the lifestyle habits of consumers, instilling in them a sense of curiosity and a dedication to constantly optimize their routine in order to reach their best possible selves. As a result, many are looking for ways to supercharge their habits—whether it is through skincare, nutrition, sport, or something else. In doing so, individuals feel more energized, which allows them to be more productive and confident in their day-to-day.
Trend themes
Themes within the Versatile Oil trend
Three behaviours holding the trend together01
Olive oil beyond traditional use
Brands are leveraging olive oil in new formats such as drinkable olive oils and within beauty products, beyond the traditional use as a cooking or dipping staple.
02
Health and wellness movement
The health and wellness movement instills in consumers a sense of curiosity and dedication to constantly optimize their routine to feel more energized which allows them to be more productive and confident in their day-to-day.
03
Supercharging daily habits
Consumers are looking for ways to supercharge their habits in skincare, nutrition, sport, or something else, in order to reach their best possible selves.
Industry implications
What the Versatile Oil trend means for industry
Where the trend changes the playbookFor
Beauty and cosmetics industry
Olive oil is being leveraged in beauty and cosmetic products, offering disruptive innovations in the industry.
For
Health and wellness industry
Olive oil is recognized for its anti-inflammatory and antioxidant properties and is being used in new formats, providing opportunities for disruptive innovation in the health and wellness industry.
For
Food industry
Olive oil is being used in new and innovative ways beyond the traditional use as a cooking or dipping staple, providing opportunities for disruptive innovation in the food industry.
Workshop question
How can your brand harness the power of olive oil?
Trend signals
Trend signals for Versatile Oil
Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 10%.
Popularity63%
Activity64%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Versatile Oil trend
4 featured examples from Jan 20 to Mar 23, 2021CategoryMarketing
Drinkable Olive Oil
Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives
The food and beverage industry can explore creating drinkable oil products with unique health benefits for consumers.
CategoryLifestyle
Aesthetically Pleasing Olive Oils
Fancy Peasant's Everything Olive Oil is Versatile and Chic
Innovative packaging solutions can add value and appeal to food products like olive oil.
CategoryPop Culture
Olive Oil Beauty Brands
Launched by J Lo, JLO Beauty Leverages Olive Oil's Natural Properties
Cosmetics companies can explore the use of natural and hero ingredients in their products to disrupt the industry and appeal to consumers seeking more effective and natural beauty…
CategoryMarketing
Olive Oil Skincare Lines
Wonder Valley's Oil Shop Includes Nutrious Olive Oils & Beauty Products
There is an opportunity for businesses to innovate olive oil-based skincare products that cater to diverse skin types and beauty concerns.
