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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,384 more

Versatile Oil

As an ingredient, olive oil is being pushed beyond its traditional uses

Trend - Olive oil is recognized for its anti-inflammatory and antioxidant properties. Traditionally used as a cooking or dipping staple, brands are now leveraging the ingredient in new formats. While some are launching drinkable olive oils, others are harnessing it within beauty products.

Insight - The health and wellness movement has changed the lifestyle habits of consumers, instilling in them a sense of curiosity and a dedication to constantly optimize their routine in order to reach their best possible selves. As a result, many are looking for ways to supercharge their habits—whether it is through skincare, nutrition, sport, or something else. In doing so, individuals feel more energized, which allows them to be more productive and confident in their day-to-day.
Workshop Question - How can your brand harness the power of olive oil?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 27 Examples:
11,306 Total Clicks
Date Range:
Jan 21 — Mar 21
Trending:
Just New and Mild
Consumer Insight Topics:

Featured Examples

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