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Virtual Lab

Virtual innovation labs let consumers test and design products remotely

Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.

Insight - Consumers have had to turn to the online sphere more than ever before in the past year, and brands have quickly become just as innovative virtually as they have been in their in-store experiences in the past. To be engaged online, consumers expect that brands offer them everything from cost accessibility to convenience and customization.
Workshop Question - How could your brand create distinct virtual experiences for customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,833 Total Clicks
Date Range:
Jul 20 — Mar 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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