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Virtual Lab

Virtual innovation labs let consumers test and design products remotely

Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.

Insight - Consumers have had to turn to the online sphere more than ever before in the past year, and brands have quickly become just as innovative virtually as they have been in their in-store experiences in the past. To be engaged online, consumers expect that brands offer them everything from cost accessibility to convenience and customization.
Workshop Question - How could your brand create distinct virtual experiences for customers?
Trend Themes
1. Virtual Innovation Labs - Pre-pandemic, brands in a range of industries experimented with innovation labs, now, they're doing the same but virtually, offering consumers cost accessibility, convenience, and customization.
2. Virtual Sampling Experiences - As cosmetic sampling experiences, in-store try-ons and launch events are changing, building out interactive universes like Skin School x Clinique Laboratories offer brands unique marketing opportunities without ever having to leave the consumer's home.
3. Immersive Digital Spaces - With industries like fashion hit hard by social distancing guidelines, creating innovative and immersive digital solutions like LKM Lab's virtual runway environments provide unique experiences that are exclusive to virtual shows.
Industry Implications
1. Retail - With retailers restricted in their ability to curate in-store experiences, digital solutions like virtual labs and necklace layering labs offer consumers unique experiences without having to leave the home.
2. Beauty - Virtual beauty labs, like Skin School x Clinique Laboratories, provide consumers with a unique way to try out the latest beauty products from the comfort of their couch.
3. Education - Home cooking platforms such as YesChef and virtual innovation labs provide opportunities to learn from world-renowned chefs, take part in live chats and discover new cultural cuisines.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
127,794 Total Clicks
Date Range:
Jul 20 — Jun 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
The 185 GHD House by British hair tool brand GHD is a fully immersive 360-degree environment that invites guests to explore and interact with exclusive content from the brand in a dynamic way. The... MORE
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
The Skin School x Clinique Laboratories is a computer-generated metavese where beauty lovers can attend virtual skin classes, participate in live chats and get a look at some of the brand’s... MORE
Virtual Lipstick Labs
Virtual Lipstick Labs
Lip Lab At Home Helps People Create Custom Lipsticks with an Expert
Bite Beauty’s Lip Labs are offered in a select of cities and they give lipstick lovers the ability to create their very own products—and for National Lipstick Day, the brand introduced a new... MORE
Necklace Layering Labs
Necklace Layering Labs
Missoma's Layering Lab Combines Beauty and Technology
MIssoma’s Layering Lab combines beauty and technology to help consumers try before they buy. Retail stores have had to adjust their policies to slow the transmission of COVID-19, with most... MORE
Virtual Runway Design Labs
Virtual Runway Design Labs
LKM Lab Designs Environments for Virtual Runways and More
The COVID-19 pandemic has tasked industries to think outside the box in order to survive, creating opportunity for businesses like LKM Lab to exist. The fashion industry, which heavily relies on its... MORE
Home Cooking Platforms
Home Cooking Platforms
YesChef Teaches the Art of Home Cooking from the Convenience of Home
As a result of spending more time at home, many people have taken the opportunity to spend more time in the kitchen, uplevel their skills and invest in their ongoing education with a home cooking... MORE
Kid-Friendly Cooking Platforms
Kid-Friendly Cooking Platforms
Campbell's Kids in the Kitchen Inspires Bonding Over Food
Kids in the Kitchen is a new platform from Campbell’s that is full of inspiration for families that want to spend quality time not just around the dinner table but in the kitchen as well. The... MORE

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