Eewee Production recently announced Nabia as a new plant-based natural skincare line and along with it, BEAUTITATION as the first-of-its-kind beauty-focused guided meditation app. While products from the Nabia line provide solutions that can be applied topically, the app helps to address the fact that stress can aggravate skin problems.
On the free app, people will find over 200 guided meditation sessions and sounds that can be incorporated into their daily skincare routine. Some of the available choices include the Moisturizing Mediation, Anti-Aging Meditation and Brightening Meditation.
Eewee Production CEO and co-founder Heyyoung Kim says "Stress affects 30% of our skin condition but the current beauty industry focuses only on surface solutions with skincare products. With the rising awareness of skin-mind connection, psycho-dermatology, it's been proven that only three to four minutes of meditation a day can help ease the tension and bring out physical beauty benefits."
Image Credit: Eewee Production
What's Driving This Trend
- Plant-based Skincare
- Disruptive innovation opportunity: Develop new plant-based skincare products that complement meditation practices for holistic beauty solutions.
- Beauty-focused Meditation
- Disruptive innovation opportunity: Create new meditation apps and services that specifically target beauty concerns and provide guided meditations for skin improvement.
- Skin-mind Connection
- Disruptive innovation opportunity: Explore the connection between mental wellbeing and skin health to develop new products, services, and treatments that address both aspects.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunity: Integrate meditation and mindfulness into traditional beauty and personal care products and routines to offer added value to consumers.
- Digital Wellness
- Disruptive innovation opportunity: Combine digital platforms, meditation practices, and skincare solutions to create a new industry focused on holistic wellness.
- Psycho-dermatology
- Disruptive innovation opportunity: Collaborate with mental health professionals and dermatologists to create innovative treatments that address skin issues stemming from psychological factors.
