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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,382 more

Specialty DIY

Consumers seek out increasingly niche hobbies and kits to enable them

Trend - In response to social distancing rules introduced during the pandemic, consumers have had an increased interest in the DIY movement. Kits that enable people to ease into these hobbies can be seen more frequently. These kits provide a way for consumers to quickly learn and test various hobbies.

Insight - Consumers spent an increased amount of time alone during the pandemic. This prolonged boredom created a desire to find ways to fill the time; combine this with the desire to use the downtime wisely, and the average person had an increased interest in hobbies. Additionally, these hobbies tend to be more analog than digital. The fear of social media addiction was already on the rise pre-pandemic, but was exacerbated post-pandemic as social media became the main way to connect to the outside world.
Workshop Question - How can you satisfy your customer's need for further education?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
56,933 Total Clicks
Date Range:
Dec 20 — Mar 21
Trending:
New and Warm
Consumer Insight Topics:

Featured Examples

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