Category
Lifestyle
Assisted Choices
Trend cluster
Category
DIY
Hobbyism
Consumers seek out increasingly niche hobbies and kits to enable them.
5.5
Trend score
Trend
What is the DIY Hobbyism trend?
DIY Hobbyism: In response to social distancing rules introduced during the pandemic, consumers have had an increased interest in the DIY movement. Kits that enable people to ease into these hobbies can be seen more frequently. These kits provide a way for consumers to quickly learn and test various hobbies.
Insight
The consumer insight behind the DIY Hobbyism trend
Consumers spent an increased amount of time alone during the pandemic. This prolonged boredom created a desire to find ways to fill the time; combine this with the desire to use the downtime wisely, and the average person had an increased interest in hobbies. Additionally, these hobbies tend to be more analog than digital. The fear of social media addiction was already on the rise pre-pandemic, but was exacerbated post-pandemic as social media became the main way to connect to the outside world.
Trend themes
Themes within the DIY Hobbyism trend
Three behaviours holding the trend together01
DIY Hobbyism
With consumers spending more time alone during the pandemic, DIY hobbies have had an increased interest due to the availability of kits that provide a quick and easy way to learn and test various hobbies.
02
Artisan DIY Food Kits
Consumers are looking for more artisanal food experiences from home, with brands responding to this resurgence of marker culture by offering niche packaged live trees, seed grow kits, and easy-to-use cheese and bread-making kits.
03
Sustainability and Eco-Friendliness
Consumers are looking for products that are not only functional but also eco-friendly and sustainable, which is why biodegradable growing kits and upcycling kits are gaining popularity.
Industry implications
What the DIY Hobbyism trend means for industry
Where the trend changes the playbookFor
Home Hobby Industry
The market for DIY hobbies is growing, with a variety of kits being created for beginners and enthusiasts alike.
For
Sustainable Packaging Industry
The popularity of upcycling kits and biodegradable growing kits highlights the need for sustainable packaging options and provides opportunities for innovation.
For
Food and Beverage Industry
The rise of artisan DIY food kits and the demand for sustainable products are trends for food and beverage companies to keep in mind as they innovate and create new products.
Workshop question
How can you satisfy your customer's need for further education?
Trend signals
Trend signals for DIY Hobbyism
Trend score 5.5 out of 10, from popularity 75%, activity 79%, freshness 11%.
Popularity75%
Activity79%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the DIY Hobbyism trend
11 featured examples from Dec 3, 2020 to Jan 15, 2023CategoryEco
Alphabet DIY Gardening Kits
The 'Succulent Letter DIY Kit' is Handmade and Uses Recycled Materials
The popularity of DIY gardening kits presents an opportunity for e-commerce retailers to expand their offerings with eco-friendly products.
CategoryArt & Design
DIY Bamboo Knitting Kits
We are Knitters Has Launched Bamboo Fiber Kits for the Hot Summer Weather
Opportunity for businesses to innovate in the industry of providing DIY hobbyists innovative craft-making materials and self-tutorials.
CategoryArt & Design
Premium DIY Candle Kits
Siblings is Launching a New Candle Scent in Time for Mother's Day
The home goods and DIY supplies industry has potential growth as consumers focus on at-home activities and the trend towards DIY home kits continues.
CategoryEco
Bottle Upcycling Kits
Absolut & Sacai Created Limited-Edition Sets for Repurposing Vodka Packaging
Disruptive innovation opportunity: Introduce upcycling initiatives and partnerships within the alcohol industry to promote sustainability and engage eco-conscious consumers.
CategoryEco
DIY Poppy-Growing Kits
The Jonsteen Company's Poppy Flower Seed Grow Kit Boasts 30,000+ Seeds
Creating at-home DIY gardening kits could be an opportunity for home improvement companies to tap into a new market.
CategoryLifestyle
Combined Cheese-Making Kits
This Mozzarella and Ricotta Cheese Making Kit is Beginner-Friendly
The food and beverage industry can capitalize on the growing interest in artisan DIY food kits by offering a variety of DIY cheese making kits and related supplies.
CategoryEco
Biodegradable Growing Kits
The ‘Sow & Co. Bonsai Tree’ Kit is an Eco-Friendly Growing Kit
Opportunity for the home and garden industry to create sustainable and environmentally friendly gardening products
CategoryArt & Design
DIY Winemaking Kits
RJS Craft Winemaking's Kit Makes Wine in Three Weeks
Companies in the food and beverage industry can tap into the growing DIY trend by offering more at-home brewing or winemaking kits.
CategoryArt & Design
DIY Caramel Apple Kits
Trader Joe's Caramel Apple Dipping Kit is the Perfect Autumn Activity
The food industry can disrupt the gourmet food market by introducing unique and affordable DIY kit options such as caramel apple dipping kits
CategoryArt & Design
Oyster Mushroom Growing Kits
Smallhold’s Blue Oyster Grow Kit is Healthy, Delicious and Fun
The rise of plant-based diets and interest in mushroom-based cuisine creates opportunities for innovative and sustainable food and beverage products.
CategoryLifestyle
Artisan Bread Kits
Wild About Bread's Bread Mix Kit Makes Crusty Artisan Bread at Home
The food and beverage industry can capitalize on the rising trend of home bread making kits by innovating to create unique and convenient products to meet customer demand.
