The Jonsteen Company's Alaska Red Poppy Flower Seed Grow Kit is available via lifestyle e-retailer Ban.do and makes at-home gardening easier than ever. Consisting of roughly 30,000 seeds, the kit is ideal for both urban dwellers and gardeners with more outdoors space, and is said to "cover almost 1,400 sq. feet" with approximately 70% of its seeds sprouting.
With many consumers re-prioritizing at-home DIY projects -- a result of the ongoing COVID-19 pandemic and more time spent indoors -- niche brands are emerging in response to this marker culture resurgence. The Jonsteen Company is one of these brands, and specializes in packaged live trees and seed grow kits. In addition to its Alaska Red Poppy Flower Seed Grow Kit, the company also offers sunflower, California poppy and wildflower kits.
Key Themes Behind This Trend
- DIY Gardening Kits
- There is an opportunity for other companies to create DIY kits for gardening including flowers, vegetables, and herbs.
- Niche DIY Brands
- As consumers continue to prioritize at-home DIY projects, there is an opportunity for niche brands that specialize in unique DIY kits and products.
- Marker Culture Resurgence
- As consumers embrace DIY projects and more time spent indoors, the marker culture is on the rise which presents an opportunity for companies looking to capitalize on this trend.
Where This Applies
- Home Improvement
- Creating at-home DIY gardening kits could be an opportunity for home improvement companies to tap into a new market.
- Agriculture
- Companies in the agriculture industry could benefit from branching out into the DIY gardening kit market using their expertise with growing and cultivating plants.
- Retail and E-commerce
- As more consumers are turning to DIY projects, there is an opportunity for ecommerce companies to capitalize on this trend by offering packaged DIY kits like gardening kits.
