Chaul makes premium skincare with a focus on mindfulness and fermented tea from South Korea as a key ingredient. Fittingly, the face care brand gets its name from the Korean word for tea, which is the defining ingredient in the range. This main ingredient plays a part in awakening the senses and helping the products create a smooth complexion that fights the appearance of wrinkles. The brand makes an Early Ritual Water Essence, Early Ritual Ampoule and Early Ritual Cream, which form the foundation for a nourishing routine.
Chaul sets itself apart as its first brand to be developed exclusively for the Asian market. The new range is set to be sold in South Korea before it makes its way to China and beyond.
Image Credit: Chaul
Chaul Was Exclusively Developed for the Needs of Korean Consumers
1. Mindful Skincare - Opportunity for skincare brands to incorporate mindfulness practices into their product offerings, promoting holistic well-being.
2. Fermented Skincare - Fermented ingredients in skincare products can provide additional benefits such as enhanced absorption and improved skin texture, opening up innovation opportunities for skincare brands.
3. Asian Market Expansion - Expanding into the Asian market can be a lucrative opportunity for skincare brands, particularly with the growing demand for premium skincare products.
1. Skincare - The skincare industry can explore the integration of mindfulness and fermentation trends to create innovative products with unique selling points.
2. Wellness - The wellness industry can incorporate the concept of mindful skincare by offering holistic self-care solutions that prioritize mental and emotional well-being alongside physical health.
3. Global Beauty - Global beauty brands can consider expanding their product offerings into the Asian market, leveraging the demand for premium skincare products and new ingredient trends like fermented tea.