Smart home hubs prioritize the health of those living within the household
Trend - Smart home hubs are now being designed as additional ways for consumers to keep track of various health-related metrics. These hubs are offering everything from medication management to sleep pattern-tracking.
Insight - Consumers are increasingly relying on technology to help them maintain their health and fitness routines, which has been accelerated by factors like having to maintain fitness outside of the gym in recent months. This shift in consumer behaviour has people wanting products that can be seamlessly integrated into their routines, but help motivate them to pursue new goals at the same time.
Insight - Consumers are increasingly relying on technology to help them maintain their health and fitness routines, which has been accelerated by factors like having to maintain fitness outside of the gym in recent months. This shift in consumer behaviour has people wanting products that can be seamlessly integrated into their routines, but help motivate them to pursue new goals at the same time.
Workshop Question - How is your brand seamlessly integrating into customers' existing routines?
Trend Themes
1. Smart Home Health Hubs - Consumers increasingly rely on technology to maintain their health and fitness routines, presenting opportunities to seamlessly integrate health and wellness products into daily routines.
2. Connected Health Devices - The rise of remote healthcare calls for more proactive tracking tools, such as remote cardiac-tracking devices and vaccination-finding smart assistants.
3. Assistive Wellness Technology - Integrating wellness and healthcare features into smart home devices, such as wellness smartwatches and the Independa Health Hub, can improve senior living and overall health tracking and maintenance.
Industry Implications
1. Health-tech - The health-tech industry is being disrupted with innovative tools that cater to a more proactive approach to health and wellness.
2. Smart Home - The integration of health and wellness into smart home devices, such as smart mirrors and toothbrush speaker systems, presents opportunities for the smart home industry to expand into new markets.
3. Telehealth - The rise of virtual healthcare through telehealth services opens up opportunities for smart assistant operators, as demonstrated by the Teladoc and Amazon partnership.
