Category
Tech
Delegated Interfaces
Trend cluster
Category
Dating
Safety
Dating apps prioritize safety features that enhance trust among users.
2.6
Trend score
Trend
What is the Dating Safety trend?
Dating Safety: Dating apps are increasingly prioritizing safety features to protect users from potentially dangerous or uncomfortable situations. These include everything from in-app panic buttons to safety moderators.
Insight
The consumer insight behind the Dating Safety trend
Tech-fueled mediation between people has made socializing more convenient and accessible, but it's also opened people up to potential dangers that include everything from financial scams to personal safety issues. Consumers are increasingly aware of this and expect that brands are able to help them maintain their security and privacy in the process of facilitating person-to-person interactions.
Trend themes
Themes within the Dating Safety trend
Three behaviours holding the trend together01
Prioritizing Dating Safety Features
Brands are prioritizing safety features to protect users from potential dangers that come with online dating by integrating in-app panic buttons, safety moderators, and photo verification options.
02
In-App Video Chat Feature
Dating apps have added in-app video chat features in response to the summer of social distancing that will allow users to easily connect and chat.
03
Gaming Community Dating Apps
Apps that cater to specific communities, provide an interactive platform that is tailored to the user experience and curated for safety, allowing users to connect with like-minded people.
Industry implications
What the Dating Safety trend means for industry
Where the trend changes the playbookFor
Technology Industry
This industry can leverage the increased demand for safety features in dating apps by developing innovative solutions like voice-to-text message verification or background checks.
For
Online Security Industry
As dating apps increasingly prioritize dating safety features, the online security industry can develop AI-powered safety moderators that detect and weed out malicious profiles.
For
Video Conferencing Industry
The video conferencing industry can identify an opportunity to expand into the dating sector by developing 3D virtual reality systems for virtual dating experiences.
Workshop question
How could your brand better prioritze customer safety?
Trend signals
Trend signals for Dating Safety
Trend score 2.6 out of 10, from popularity 46%, activity 21%, freshness 10%.
Popularity46%
Activity21%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dating Safety trend
3 featured examples from Jan 26, 2020 to Feb 24, 2021CategoryLifestyle
Game Enthusiast Dating Apps
Kippo is a Dating App Developed for the Gaming Community
Opportunity for mobile app developers to explore creating niche dating apps tailored for specific communities.
CategoryTech
Dating App Panic Buttons
Tinder Teamed Up with Noonlight and Added a Panic Button to the App
Online dating companies can integrate safety features like Noonlight into their platforms to enhance user safety and differentiate themselves from competitors.
CategorySocial Media
In-App Dating Video Calls
Tinder Now Lets Users Video Chat with Face to Face Feature
The dating app industry can leverage in-app video calls to enhance user experiences and attract more users looking for convenient and engaging ways to connect with potential match…
