This 24-hour moisturizing eye cream by Shiseido is developed with the needs of today's consumer in mind. As more people spend time on computers—whether working, studying, or socializing—the threat of digital pollution (particularly Blue Light exposure which is known to have a damaging effect on the skin) increases. Shiseido's Essential Energy Eye Definer is optimized to "fight the harmful effects of digital screen exposure and visibly reduces dark circles, puffiness and fine lines for eyes that look energized."
Key ingredients in the moisturizing eye cream formula include the ReNeura Technology™ which works to reawaken the skin's sensors. It is described by the brand as "a reboot to make the skin more responsive to your daily skincare regiment." Other ingredients include Cranberry Seed Oil, Rasberry Extract, Coix Seed Extract, Citrus Unshiu Peel Extract, and Acetylated Hyaluronic Acid.
Image Credit: Shiseido
Why This Trend Is Growing
- Digital Pollution Protection
- Opportunities for skincare companies to develop products that counter the harmful effects of digital exposure on the skin.
- Reawakening Skin Sensors
- Skincare products that use technology to optimize the skin's sensors for better absorption of daily skincare regime.
- Eye Care Beyond Aging
- Increasing demand for eye care products catered not only for aging but also for digital exposure.
Industries Being Reshaped
- Skincare
- Development of high-tech skincare products that cater to the modern environmental and lifestyle demands.
- Beauty
- Innovations in beauty products with emphasis on prevention rather than treatment in the eye area.
- Technology
- Development of skincare technologies that can adapt and improve the effects of digital pollution on the skin.
