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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,394 more

Hygienic Skincare

Deodorants and antiperspirants adopt skincare-like benefits and formulas

Trend - Brands that specialize in hygiene, specifically those that formulate deodorants, are increasingly taking cues from the skincare space. Everything from the texture of their products to ingredients used are now influenced by the benefits that many skincare products offer--including everything from soothing to exfoliating.

Insight - The skincare industry has become extremely influential because consumers are increasingly interested in self-care, and are drawn to the industry's constant need to innovate. These factors, combined with consumers being more educated with what works for their bodies and what doesn't, has resulted in them seeking the benefits of skincare in adjacent industries.
Workshop Question - How could your brand take cues from adjacent industries?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
32,281 Total Clicks
Date Range:
Jul 20 — Mar 21
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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