Ajnalogie is a brand that makes perfumes that intersect with aromachology, a science that explores the influence of smells on emotions. The 100% natural range taps into the power of plants and a founder Agathe Jacquinet revealed to Premium Beauty News: "My choice of 100% natural formulas is not meant to run down synthetic substances, but to provide perfumes with both depth and energy."
To help people create their own daily perfume ritual, the brand offers a personality test to determine an emotional profile and needs. There's also a ritual box that shares a collection of all five flasks.
At a Parisian pop-up store, the brand spoke to consumers with "olfactory meditation” sessions to offer an experience of how scent and emotion intertwine.
Why This Trend Is Growing
- Aromachology-infused Perfumes
- There is an opportunity for perfumers to incorporate aromachology in their scents to create emotionally-driven products.
- Personalized Perfumes
- Brands can offer personality tests or quizzes to help consumers create personalized scents based on their emotional profile and needs.
- Sensory Experiences
- Sensory experiences such as olfactory meditations can be incorporated by brands to create a stronger emotional connection between the consumer and the product.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry can utilize aromachology to create emotionally-driven products such as perfumes, body creams, and candles.
- Wellness and Self-care
- Perfumes or scents can be incorporated in wellness and self-care routines, creating relaxation and therapeutic benefits.
- Retail and Pop-up Stores
- Sensory experiences such as olfactory meditations can be incorporated in pop-up stores or retail spaces, creating immersive and memorable experiences for consumers.
