The making of classic Moscow Mule cocktails calls for a combination of vodka, lime juice, ice cubes and ginger beer, but Smirnoff is helping to simplify the cocktail-making process with its newest flavor.
Smirnoff Moscow Mule is a new product that takes the form of a ginger and lime-infused No. 21 Vodka flavor. As such, consumers only need to add ginger ale or ginger beer to the limited-edition product to create a simple cocktail at home. The ready-to-mix concoction is packaged in an elegant copper-colored bottle, which references the way the drink is traditionally served to maintain the ideal temperature of the icy cocktail.
Adult consumers are now opting to consume alcohol at home rather than at licensed venues, primarily for the sake of convenience, cost and a greater sense of autonomy.