Takis, known for its spicy rolled tortilla chips, is disrupting the salty snack category with line extensions that explore bold new snack categories and subcategories. Fans will appreciate being able to experience the brand's signature intensity and crunch in the form of potato chips, cheese snacks, ready-to-eat popcorn, corn stick snacks and hot nuts.
The Takis Waves, Watz, POP!, Stix and Hot Nuts are being introduced to the world with a fresh new packaging design that puts the brand's signature purple color front and center. Each bold snack package also includes a "flavor tornado effect" that conveys the unique mix of flavors and textures within. Additionally, the refreshed packaging revives the Takis Heat-O-Meter so that people will be sure of how fiery the snack is.
Why This Trend Is Growing
- Spicy Snack Extensions
- The trend of expanding and exploring new snack categories and subcategories with bold and spicy flavors gives opportunity for further innovation in the market.
- Snacks with Interactive Packaging
- Packaging designs that highlight the unique mix of flavors and textures within the snacks provide an opportunity for companies to create interactive packaging that engages and excites their customers.
- Heat Ratings and Flavor Profiles
- The reintroduction of the Takis Heat-O-Meter and the 'flavor tornado effect' provides an opportunity for companies to create new ways to rate spicy snacks and communicate flavor profiles to customers.
Industries Being Reshaped
- Snack Food Industry
- There is opportunity for other snack food manufacturers to explore the expanded spicy snack category and create new products with bold flavors that differentiate them from competitors.
- Packaging Industry
- Creating innovative packaging designs that engage customers and highlight unique flavor profiles can provide an opportunity for companies to differentiate themselves in the crowded snack market.
- Food Marketing Industry
- With the reintroduction of the Takis Heat-O-Meter and the 'flavor tornado effect,' creative advertising and marketing campaigns can help companies better communicate heat ratings and flavor profiles to customers.
