Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tangible
Therapy
Physical objects designed to relieve stress and anxiety are increasingly popular.
4.9
Trend score
Trend
What is the Tangible Therapy trend?
Tangible Therapy: Brands are designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety. Products in this space include everything from stress-relieving seating to rythmic music gloves.
Insight
The consumer insight behind the Tangible Therapy trend
As consumers around the world deal with unprecedented levels of stress related to everything from managing professional lives and households to dealing with the stress of major world events, people are looking for relief in a range of ways. Traditional courses for stress-relief may not be important or necessary for everyone, so more consumers are turning to alternative options that provide them relief from their milder symptoms.
Trend themes
Themes within the Tangible Therapy trend
Three behaviours holding the trend together01
Physical Therapeutic Comfort
Designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety.
02
Deep Pressure Touch Therapy
Stimulating deep-pressure touch therapy, a technique that releases oxytocin into your body and mimics the effects of hugging and cuddling.
03
Alternative Stress-Relief
More consumers are turning to alternative stress-relief options that provide them relief from their milder symptoms.
Industry implications
What the Tangible Therapy trend means for industry
Where the trend changes the playbookFor
Wellness
Companies could innovate in wellness trends by designing physical, touch-based forms of therapeutic comfort and sensory experiences that can help ease consumer stress and anxiety.
For
Fashion
Incorporate therapeutic elements into fashion through designing products that alleviate anxiety and stress, such as weighted robes, anti-stress shoes, and other sensory apparel.
For
Home Goods
Incorporate sensory experiences into home goods products, such as weighted blankets, anti-stress seating options, and other soothing, tactile products.
Workshop question
How is your brand prioritizing customer health?
Trend signals
Trend signals for Tangible Therapy
Trend score 4.9 out of 10, from popularity 66%, activity 72%, freshness 10%.
Popularity66%
Activity72%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tangible Therapy trend
6 featured examples from Feb 11, 2020 to Jul 21, 2021CategoryArt & Design
Supportive Anti-Stress Seating
The 'OTO' Chair Offers Support for Those on the Spectrum
The furniture industry has the opportunity to continue innovating on sensory-supportive designs to create comfortable and accessible seating solutions for individuals with autism…
CategoryTech
Anxiety Reducing Gloves
The Conceptual 'InTempo' Mitts Make Use of Rhythm Therapy and More
The wearable technology industry can develop products such as smart gloves that can perform rhythm therapy to help alleviate anxiety.
CategoryFashion
Comfortable Anti-Stress Shoes
Rieker is a Favorable Footwear Brand with a High-Comfort Focus
The footwear industry is in a prime position to take advantage of the growing demand for comfortable and antistress shoes, by investing in innovative materials and designs.
CategoryLifestyle
Stress-Reducing Weighted Robes
The Modernist X Gravity Weighted Robe Ensures Ultimate Comfort
Potential for clothing companies to incorporate weighted elements in their designs for stress reduction products.
CategoryLifestyle
Deep Touch-Mimicking Weighted Blankets
The BlanQuil Basic Weighted Blanket Helps Alleviate Stress
Opportunity: Innovate in the wellness industry by developing products that help reduce stress and anxiety, and improve sleep quality.
CategoryFashion
Faux Fur Relaxation Gift Sets
This Lavender-Scented Set is Perfect to Melt Away the Day's Stress
The home goods industry can benefit from the faux fur relaxation gift set trend by creating more sustainable and aesthetically pleasing options for customers.
