Physical objects designed to relieve stress and anxiety are increasingly popular
Trend - Brands are designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety. Products in this space include everything from stress-relieving seating to rythmic music gloves.
Insight - As consumers around the world deal with unprecedented levels of stress related to everything from managing professional lives and households to dealing with the stress of major world events, people are looking for relief in a range of ways. Traditional courses for stress-relief may not be important or necessary for everyone, so more consumers are turning to alternative options that provide them relief from their milder symptoms.
Insight - As consumers around the world deal with unprecedented levels of stress related to everything from managing professional lives and households to dealing with the stress of major world events, people are looking for relief in a range of ways. Traditional courses for stress-relief may not be important or necessary for everyone, so more consumers are turning to alternative options that provide them relief from their milder symptoms.
Workshop Question - How is your brand prioritizing customer health?
Trend Themes
1. Physical Therapeutic Comfort - Designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety.
2. Deep Pressure Touch Therapy - Stimulating deep-pressure touch therapy, a technique that releases oxytocin into your body and mimics the effects of hugging and cuddling.
3. Alternative Stress-relief - More consumers are turning to alternative stress-relief options that provide them relief from their milder symptoms.
Industry Implications
1. Wellness - Companies could innovate in wellness trends by designing physical, touch-based forms of therapeutic comfort and sensory experiences that can help ease consumer stress and anxiety.
2. Fashion - Incorporate therapeutic elements into fashion through designing products that alleviate anxiety and stress, such as weighted robes, anti-stress shoes, and other sensory apparel.
3. Home Goods - Incorporate sensory experiences into home goods products, such as weighted blankets, anti-stress seating options, and other soothing, tactile products.
