Category
Lifestyle
Assisted Choices
Trend cluster
Category
Medicinal
Waste
Medical and health products are created with upcycled waste.
5.4
Trend score
Trend
What is the Medicinal Waste trend?
Medicinal Waste: The health industry is now prioritizing waste-reduction by taking components of products that would normally be thrown away, and turning them into everything from PPE to bandages and supplements.
Insight
The consumer insight behind the Medicinal Waste trend
As consumers understand the existing and impending consequences of climate change, they increasingly expect that brands meet their expectations for sustainability. More consumers know that it's industries that impact things like excessive waste and pollution and not necessarily individual customer habits, so they expect that brands make significant changes in order to mitigate their impact on the environment.
Trend themes
Themes within the Medicinal Waste trend
Three behaviours holding the trend together01
Sustainable Upcycling
Industries are looking towards sustainable upcycling in order to reduce waste and become more environmentally friendly.
02
Waste-Powered Production
There is a growing trend towards utilizing waste as a power source in various industries.
03
Traceability and Transparency
Consumers are increasingly concerned about the origin and production process of the products they buy, leading to a trend towards traceability and transparency in various industries.
Industry implications
What the Medicinal Waste trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry is actively pursuing sustainable and environmentally-friendly options for medical and health products.
For
Supplements and Nutraceuticals
The supplements and nutraceutical industry is exploring alternative ingredients that are environmentally-friendly and sustainable.
For
Textile and Apparel
The textile and apparel industry is focusing on utilizing sustainable and eco-friendly materials for various products such as face masks and other protective gear.
Workshop question
How is your brand prioritizing sustainability and waste-reduction?
Trend signals
Trend signals for Medicinal Waste
Trend score 5.4 out of 10, from popularity 80%, activity 63%, freshness 20%.
Popularity80%
Activity63%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Medicinal Waste trend
6 featured examples from Dec 17, 2020 to Dec 27, 2023CategoryEco
Waste-Powered Nutritional Supplements
Researchers Established a New Way for Producing Amino Acids
The sustainability industry can explore disruptive innovation opportunities to develop new processes and technologies for converting waste materials into valuable products.
CategoryEco
Discarded Durian Husk Bandages
These Hydrogel Bandages are Made with Fruit Waste
Manufacturing eco-friendly medical supplies can disrupt the traditional healthcare supplies industry.
CategoryEco
Biodegradable COVID-19 Tests
The 'Gelassette' COVID-19 Test Has a Plastic-Free Design
Revamping existing healthcare systems by integrating sustainability practices, encouraging a more environmentally friendly approach to medical services.
CategoryEco
Zero-Waste Bandages
PATCH is Introducing Large-Format Bamboo Bandages
PATCH's zero-waste bamboo bandages aim to transform the healthcare industry by introducing sustainable materials and hypoallergenic Pressure Sensitive Adhesive.
CategoryLifestyle
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Cabinet Health's refillable medicines aim to disrupt the traditional packaging methods in the healthcare industry.
CategoryEco
Wine Waste Nutraceutical Ingredients
Organizations are Looking to Create a Sustainable Industry
Potential for the wine industry to adopt waste-to-nutraceutical practices, transforming byproducts into new revenue streams.
