Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Dessert
Dessert products and ingredients are prioritizing sustainability via upcycling.
3.8
Trend score
Trend
What is the Upcycled Dessert trend?
Upcycled Dessert: Upcycled ingredients in everything from fruit gummies to pre-made cookie dough desserts are increasingly common as brands look for ways to lessen their environmental impact by reducing food waste.
Insight
The consumer insight behind the Upcycled Dessert trend
Eco-conscious consumers are examining all aspects of their lifestyles in order to see where they can make small and large changes that reduce their personal environmental impact. When it comes to the food industry, things like waste-reduction and reuse are crucial in appealing to the growing number of sustainability focused consumers.
Trend themes
Themes within the Upcycled Dessert trend
Three behaviours holding the trend together01
Upcycling
Brands are focusing on sustainability by incorporating upcycled ingredients in their products in order to reduce food waste and appeal to eco-friendly consumers.
02
Functional Snacks
Brands are prioritizing functional snacks that are nutritious and offer additional benefits beyond just taste.
03
Rescue Ingredients
Brands are partnering with other companies to use rescue ingredients in their products, giving new life to ingredients that otherwise would have gone to waste.
Industry implications
What the Upcycled Dessert trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can utilize upcycling techniques and functional ingredients to create sustainable and nutritious products that appeal to environmentally conscious consumers.
For
Sustainability Industry
The sustainability industry can work with food companies to reduce food waste, while creating new opportunities for revenue through upcycling.
For
Health and Wellness Industry
The health and wellness industry can benefit from partnering with food companies to create functional snacks that are both nutritious and tasty, appealing to health-conscious consumers.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Upcycled Dessert
Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 11%.
Popularity60%
Activity45%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Dessert trend
7 featured examples from Mar 12, 2019 to Mar 10, 2022CategoryEco
Upcycled Ingredient Cookies
Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste
The food and beverage industry has the opportunity to reduce waste and improve sustainability by incorporating upcycled ingredients in their products, as demonstrated by Fancypant…
CategoryEco
Upcycled Cookie Mixes
Renewal Mill Makes Cookie Mixes with Okara and Oat Milk Flour
Food and beverage companies could offer sustainable and unique ingredients in new products by creatively upcycling food by-products and offering alternative flours.
CategoryLifestyle
Upcycled Fruit Snacks
'Bean Bark' is Made With Imperfect Fruit Rescued from Grocery Stores
The food and beverage industry has the opportunity to capitalize on the trend of upcycling imperfect produce into a range of products, potentially reducing waste and offering more…
CategoryEco
Upcycled Cookie Dough Treats
Doughp's New Product is Made with Upcycled Brewers' Grains
The food and beverage industry can explore ways to reduce waste and create new products using by-products.
CategoryLifestyle
Upcycled Peanut Butter Cookies
Renewal Mill & Miyoko’s Creamery Use Rescue Ingredients
Companies in the food production industry could explore the use of upcycled ingredients and by-products to create more sustainable food options.
CategoryLifestyle
Crunchy Chocolate Fruit Snacks
The Barnana Organic Chocolate Banana Brittle is Nutritiously Tasty
The organic snack food industry has an opportunity to incorporate chocolate into their product offerings to provide consumers with more nutritious options.
CategoryLifestyle
Upcycled Fruit Gummies
Ripe Revival's Functional Gummies are Full of Whole Plant Nutrition
Disruptive innovation opportunity: Integrate upcycled produce and functional ingredients into the manufacturing process to develop new and sustainable food products.
