Category
Fashion
Scaled Restraint
Trend cluster
Category
Revamped
Tint
Skin tints are becoming popular again due to prolonged mask wear.
3.4
Trend score
Trend
What is the Revamped Tint trend?
Revamped Tint: The need for people in North America to wear masks amidst the ongoing pandemic has resulted in a greater focus on skincare over makeup. Now that the region is slowly transitioning out of pandemic restrictions, makeup trends are lightweight and various skin tints have grown in popularity as consumers' grow accustomed to wearing cosmetic products regularly again.
Insight
The consumer insight behind the Revamped Tint trend
The COVID-19 pandemic has changed consumers' habits in a range of ways, whether that's in their hygiene habits or their daily rituals. Consumers are still turning to brands that allow them to adapt to their changing or changed needs and preferences that have come as a direct result of the pandemic.
Trend themes
Themes within the Revamped Tint trend
Three behaviours holding the trend together01
Skincare-Makeup Hybrid
Consumers are looking for skincare-makeup hybrids that are both beautifying and nourishing.
02
Clean Beauty
The demand for clean beauty products is growing, and consumers are seeking out brands that use natural, non-toxic and sustainably sourced ingredients.
03
Lightweight Coverage
Consumers want lightweight and flexible coverage that provides a natural look, especially as people will be seeking out products that provide breathable coverage.
Industry implications
What the Revamped Tint trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare brands can develop skincare-makeup hybrids that cater to the growing demand for lightweight, breathable products that provide nourishing benefits.
For
Clean Beauty
Clean beauty brands can create natural and non-toxic versions of popular makeup products like tinted moisturizers and lip tints to cater to the growing demand for clean beauty products.
For
Cosmetics
Cosmetic brands can develop makeup products that include skincare ingredients to cater to a growing consumer focus on healthier, more natural beauty routines.
Workshop question
What are long-term changes in customer habits and preferences that your brand will have to adapt to?
Trend signals
Trend signals for Revamped Tint
Trend score 3.4 out of 10, from popularity 51%, activity 43%, freshness 10%.
Popularity51%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Revamped Tint trend
5 featured examples from Dec 14, 2020 to Mar 24, 2021CategoryFashion
Two-in-One Beetroot Cosmetics
The Ere Perez Beetroot Cheek & Lip Tint is Available in Two Shades
Disruptive innovation opportunity for brands to create a clean and plant-based cosmetic line that includes multi-use beauty products.
CategoryPop Culture
Ultra-Hydrating Skin Tints
The Eaze Drop Blurring Skin Tint Achieves Light-to-Medium Coverage
Cosmetic companies can capitalize on the trend of skin-caring cosmetics and light-to-medium coverage products.
CategoryFashion
Multitasking Lip Lotions
Alleyoop's Lip Lotion is a Balm, Mask, Tint, Gloss and Plumper in One
Companies in the beauty and skincare industry can explore the trend of multifunctional and adaptable products to create new disruptive innovations.
CategoryFashion
Water-Infused Tinted Moisturizers
The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid
Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics.
CategoryFashion
Ultra-Dewy Tinted Moisturizers
Becca's Light Shifter Dewing Tint Provides Instant Moisture
Opportunity for cosmetic brands to develop innovative, multi-benefit cosmetic products with skincare benefits and protection against environmental stressors.
