Category
Fashion
Scaled Restraint
Trend cluster
Category
Pollution
Protection
Protective sprays help prevent pollution from damaging the skin.
4.3
Trend score
Trend
What is the Pollution Protection trend?
Pollution Protection: Cosmetic sprays that offer everything from makeup-setting to skin-enhancing benefits are now incorporating ingredients that are said to protect users from pollution and the negative effects if can have on the skin.
Insight
The consumer insight behind the Pollution Protection trend
As consumers who are interested in self-care increasingly prioritize preventative healthcare both topically and in ingestible products, they seek out brands that help protect them from health issues or concerns before they arise. This product-educated consumer wants products that are easily incorporated into their routines that have a long-term positive impact.
Trend themes
Themes within the Pollution Protection trend
Three behaviours holding the trend together01
Preventative Skincare
Consumers are seeking out brands that offer long-term protective skincare solutions.
02
Anti-Pollution Products
Products that protect the skin from pollution and environmental stressors are becoming increasingly popular.
03
Blue Light Protection
Skincare products that protect the skin from blue light, emitted by screens, are gaining popularity.
Industry implications
What the Pollution Protection trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry has a wide range of opportunities to create and innovate with anti-pollution, blue light and preventative skincare products.
For
Technology
As consumers demand more screen time, the technology industry can explore creating products that emit less blue light.
For
Healthcare
Preventative healthcare solutions that protect against environmental stressors can become more integrated with skincare products to benefit consumers.
Workshop question
How is your brand prioritizing convenient preventative care?
Trend signals
Trend signals for Pollution Protection
Trend score 4.3 out of 10, from popularity 70%, activity 49%, freshness 12%.
Popularity70%
Activity49%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Pollution Protection trend
8 featured examples from Mar 31, 2021 to Jun 9, 2022CategoryFashion
Anti-Pollution Jelly Toners
The Hydra Shield Anti-Pollution Jelly Toner Protects the Skin Barrier
The skincare industry can capitalize on the demand for toners that provide deep hydration and anti-pollution properties.
CategoryFashion
Innovative Sun-Protecting Products
ONLYSKIN Launches a Unique Cleanser-Sunscreen Hybrid
The skincare industry can innovate by creating multifunctional sun-protecting products that offers UV protection, skincare benefits, and protection against pollution and blue ligh…
CategoryFashion
Lightweight Anti-Pollution Mists
Item Beauty's Screen Break Shields Against Blue Light & Pollution
The beauty and skincare industry can create innovative and effective anti-pollution and blue light-blocking products that cater to the needs of consumers who spend extended period…
CategoryFashion
Skin-Caring Setting Sprays
Ilia's Blue Light Mist Shields Against HEV Light and Pollution
The beauty and personal care industry can capitalize on the trend of skin-caring setting sprays by creating their own formula that offers makeup setting, skincare benefits, and en…
CategoryFashion
Blue Light-Absorbing Facial Mists
e.l.f. Cosmetics’ an Innovative and Affordable Blue Light Mist
Innovative and affordable blue light-absorbing facial mists, lotions, and other skincare products for people who spend most of their time on electronic devices.
CategoryFashion
CBD-Infused Anti-Aging Mists
Rya Organics Launched a Facial Mist That Prevents Premature Aging
Can benefit from creating new CBD-infused skincare products with anti-aging and acne-fighting benefits that address consumers' diverse skincare needs.
CategoryFashion
Free Radical-Fighting Serums
Pro-Derm Recently Introduced the New Antioxidant Serum
The skincare industry can continue to innovate by incorporating powerful and effective ingredients like Ferulic acid and Resveratrol into products.
CategoryMarketing
Sun Protection Skincare Sets
Perfect for Summer, Shiseido Offers the Urban Environment Sun
The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors.
