XED (pronounced "crossed") creates low-calorie cocktails that tap into emerging segments in the alcohol industry like ready-made canned drinks. The canned drinks offer a low-calorie, sessionable versions of favorite cocktails, taking inspiration from classic drinks like vodka soda, gin and tonic, the mojito and Moscow mule.
The conveniently canned and ready-to-drink cocktails contain just a gram of sugar, two grams of carbohydrates and 120 calories, specifically appealing to the health-conscious Millennial consumer. As XED founder and CEO Zeke Bronfman describes, "XED was born out of necessity. We were tired of being bloated from beer, and many of the alternative drinks lack authentic flavor and are too expensive."
XED has plans to launch its canned low-calorie cocktails in April 2020.
Image Credit: XED
What's Driving This Trend
- Low-calorie Alcoholic Beverages
- Creating low-calorie versions of popular alcoholic drinks to meet the demands of health-conscious consumers.
- Ready-to-drink Cocktails
- Developing convenient, pre-mixed cocktails that offer consumers a hassle-free drinking experience.
- Alternative Alcoholic Beverage Formats
- Exploring emerging segments like canned drinks to provide consumers with unique and innovative drinking options.
Who This Affects Most
- Alcohol Beverage Industry
- Providing an opportunity for existing alcohol brands to expand their product range by offering low-calorie canned cocktails.
- Health and Wellness Industry
- Creating a market for healthier alcoholic beverages that cater to the preferences of health-conscious individuals.
- Convenience and Beverage Packaging Industry
- Developing packaging solutions for ready-to-drink cocktails, including cans and other convenient formats.
