FLIGHT by Yuengling is being introduced as the Next Generation of Light Beer from America's Oldest Brewery and it's touted as an upscale light beer "designed to elevate the drinking experience for consumers who want more from their beer." The next-gen 4.2% ABV light beer is described as crisp and easy to drink, as well as low in carbs and calories.
According to Vice President of Operations Jennifer Yuengling, "Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today's consumers."
As well as being a fresh new beer for consumers to try, FLIGHT by Yuengling introduces a packaging design that plays on the D.G. Yuengling & Son's eagle logo and the original Eagle Brewery built in 1829.
Image Credit: D.G. Yuengling & Son