Category
Tech
Automated Upkeep
Trend cluster
Category
Sustainable
Label
Emerging private label brands prioritize sustainability.
5.0
Trend score
Trend
What is the Sustainable Label trend?
Sustainable Label: Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Insight
The consumer insight behind the Sustainable Label trend
The demand for eco-friendly products continues to grow among consumers in North America as knowledge about the current and impending consequences of climate change expand among the average consumer. This shift has pushed brands to reevaluate customer needs as they relate to sustainability.
Trend themes
Themes within the Sustainable Label trend
Three behaviours holding the trend together01
Sustainable Private Label Brands
Private label brands are prioritizing sustainability to meet the growing demand for eco-friendly products among consumers in North America.
02
Clean Beauty Offerings
Beauty retailers are responding to growing consumer demand for clean, eco-friendly products at an accessible price point, with brands like Sally Beauty launching vegan pledges.
03
Mono-Material Packaging
Companies are turning to highly recyclable, mono-material packaging like the microwavable food pouches created by JMP and FEI Foods to meet consumer expectations for sustainability.
Industry implications
What the Sustainable Label trend means for industry
Where the trend changes the playbookFor
Private Label Industries
Private label industries including beauty, fashion, and consumables are responding to shifts in consumer demand for more sustainable, eco-friendly products.
For
Recyclable Packaging Industries
Industries producing consumer packaging like food and beverage are pivoting towards more sustainable approaches in line with consumer demand for recyclable, eco-friendly materials.
For
Clean Beauty Industries
The beauty industry is pursuing clean, eco-friendly product offerings in response to growing consumer demand for accessible, sustainable cosmetics.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Sustainable Label
Trend score 5.0 out of 10, from popularity 80%, activity 61%, freshness 10%.
Popularity80%
Activity61%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sustainable Label trend
4 featured examples from Sep 14, 2020 to Mar 13, 2021CategoryFashion
Sustainable Private Label Activewear
Le Ore is a New Sustainable Line from Bandier
The sustainable activewear line from Bandier demonstrates the fashion industry's potential for creating eco-friendly collections that resonate with conscious consumers.
CategoryEco
Sustainable Private Label Initiatives
The Essential Waitrose Range Will Feature Eco Packaging
The retail industry can explore disruptive innovation opportunities by incorporating sustainable packaging and offering affordable private label products to meet consumer demands.
CategoryMarketing
Recyclable Microwavable Food Pouches
These New Rice and Grain Pouches are Made with One Material
Developing sustainable food and beverage packaging options presents a significant opportunity for companies to meet the growing demand for environmentally friendly products.
CategoryFashion
Cruelty-Free Beauty Brand Initiatives
Sally Beauty's Vegan Pledge Will Account for 80% of Products
Beauty retailers such as Sally Beauty are embracing the clean beauty trend and offering more sustainable and vegan products.
