These New Premix Cocktails from Diageo Come in Two Options
Michael Hemsworth — October 16, 2020 — Marketing
References: diageo & conveniencestore
Two new premix cocktails have been unveiled by Diageo to offer consumers a more convenient way to enjoy high-quality libations from the comfort of home. The cocktails include the Gordon's Pink Martini and the Smirnoff Passion Fruit Martini, which both feature a 5% ABV and have a suggested retail price point of £2 each. The ready-to-drink cocktails are packaged in black 100% recyclable aluminum cans and aim to satisfy increased demand for premixed alcoholic beverages.
Great Britain Marketing Director at Diageo Anita Robinson addressed the new premix cocktails saying, "At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”
Great Britain Marketing Director at Diageo Anita Robinson addressed the new premix cocktails saying, "At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”
Trend Themes
1. Convenient Canned Cocktails - The rise of canned cocktails presents an opportunity for companies to offer consumers premixed and convenient alcoholic beverages.
2. Demand for Premium Premixed Alcoholic Beverages - The increase in demand for premium, high-quality alcoholic beverages presents an opportunity for companies to release innovative and sophisticated canned cocktails.
3. Eco-conscious Packaging - As consumers become more environmentally conscious, companies can capitalize on this trend by using recyclable packaging for their canned cocktails.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry has the opportunity to create innovative and high-quality canned cocktails to meet the demand for premixed drinks.
2. Packaging - The packaging industry has the opportunity to create eco-friendly and recyclable packaging solutions for canned cocktails to meet the growing demand from environmentally conscious consumers.
3. Retail - The retail industry has the opportunity to tap into the demand for convenient and high-quality canned cocktails by offering a variety of premixed alcoholic beverages to consumers.
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