Two new premix cocktails have been unveiled by Diageo to offer consumers a more convenient way to enjoy high-quality libations from the comfort of home. The cocktails include the Gordon's Pink Martini and the Smirnoff Passion Fruit Martini, which both feature a 5% ABV and have a suggested retail price point of £2 each. The ready-to-drink cocktails are packaged in black 100% recyclable aluminum cans and aim to satisfy increased demand for premixed alcoholic beverages.
Great Britain Marketing Director at Diageo Anita Robinson addressed the new premix cocktails saying, "At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”