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Plant Kits

Contemporary plant kits suit the lifestyles of young consumers

Trend - Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby.

Insight - Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. Plant-care is particularly popular because of the likelihood of Millennials and Gen Z living in small spaces within cities that have limited green space. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles.
Workshop Question - How is your brand curating simple product experiences for customers?
Trend Themes
1. Curated Plant Kits - Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby.
2. Skill-building Hobbies - Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles.
3. Self-care Home-grown - Self-care has become a trend among consumers who opt for products that aim to improve their well-being. Plant kits and the ability to grow plants at home have become a popular trend feeding this lifestyle choice.
Industry Implications
1. Home and Garden Retail - Retailers with an explorative range of plant kits and tools that cater to varying demographics have an opportunity for market growth.
2. E-commerce - Online retailers equipped to provide a wide array of plant care options and kits for beginners have disrupted the market.
3. Gardening Supplies and Equipment - For businesses cited above in Home and Garden Retail, there is an opportunity for more growth with the plant kit boom, specifically in equipment and supplies.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
111,983 Total Clicks
Date Range:
Nov 19 — Apr 21
Trending:
V. Hot
Consumer Insight Topics:

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