Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant
Kits
Contemporary plant kits suit the lifestyles of young consumers.
6.1
Trend score
Trend
What is the Plant Kits trend?
Plant Kits: Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby.
Insight
The consumer insight behind the Plant Kits trend
Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. Plant-care is particularly popular because of the likelihood of Millennials and Gen Z living in small spaces within cities that have limited green space. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles.
Trend themes
Themes within the Plant Kits trend
Three behaviours holding the trend together01
Curated Plant Kits
Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby.
02
Skill-building Hobbies
Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles.
03
Self-Care Home-grown
Self-care has become a trend among consumers who opt for products that aim to improve their well-being. Plant kits and the ability to grow plants at home have become a popular trend feeding this lifestyle choice.
Industry implications
What the Plant Kits trend means for industry
Where the trend changes the playbookFor
Home and Garden Retail
Retailers with an explorative range of plant kits and tools that cater to varying demographics have an opportunity for market growth.
For
E-commerce
Online retailers equipped to provide a wide array of plant care options and kits for beginners have disrupted the market.
For
Gardening Supplies and Equipment
For businesses cited above in Home and Garden Retail, there is an opportunity for more growth with the plant kit boom, specifically in equipment and supplies.
Workshop question
How is your brand curating simple product experiences for customers?
Trend signals
Trend signals for Plant Kits
Trend score 6.1 out of 10, from popularity 85%, activity 88%, freshness 10%.
Popularity85%
Activity88%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant Kits trend
4 featured examples from Nov 26, 2019 to Apr 9, 2021CategoryArt & Design
Self-Care Gardening Kits
Modern Sprout's Gardening Gift Sets Include Candles & More
Modern Sprout addresses the growing wellness industry by combining gardening with items, such as candles and tea sets.
CategoryEco
Portable Tree Planting Kits
This Mini Bonsai Starter a Traditional Pot, Stones, Soil and More
As the demand for at-home botanist kits increases, there will be a growing market for garden retailers to offer a wide range of plant products and accessories for consumers of all…
CategoryLifestyle
Curated Plant Kits
Bloomscape's Bloom Kits Take the Guesswork Out of Gardening
The home and garden industry has an opportunity to offer highly curated plant products that offer solutions to common gardening problems.
CategoryLifestyle
Self-Watering Flower Growing Kits
OUI Offers Sophisticated and Stunning Flower Growing Kits
Home decor companies can capitalize on the trend of indoor gardening by offering self-watering kits that are both functional and aesthetically pleasing.
