5thru is reshaping the drive-thru experience with AI-driven technology that takes the buying choices of customers into account. 5thru's AI technology gives drive-thrus the ability to use customer profiles and information collected by artificial intelligence so that servers can provide personalized recommendations. This system allows for patterns to be recognized and for featured products to be called out based on dietary preferences.
The three-part system from 5thru involves a camera that scans a driver's license plate to create a customer profile, an internal screen for QSR and fast casual establishments that reveals that customer's order history and product recommendations to upsell menu items. The last component of the system includes the ability for consumers to automate payments with a one-time opt-in to speed up service in the future—5thru estimates that it "[increases] drive-thru throughput by 45% or more."