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Reclaimed Language

Brands are empowering women to "take back" words that were previously taboo

Trend - Brands are launching new campaigns to spur conversations about women's sexuality and highlight the importance of destigmatizing sexual discomfort. These initiatives focus on reclaiming words like "pubic" and "moist" that many felt uncomfortable saying aloud.

Insight - Women's health has long been ignored in mainstream discources, and their sexual health, reproductive functions and sexual desires have often been overlooked because of this. Many are no longer standing for these oppressive tendencies and are advocating for an open, de-stigmatized appraoch to the representaiton of female health in media and advertising. These informed consumers demand that the brands they brands support actively fight for this representation.
Workshop Question - How can your brand rethink its gender support equality?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
61,224 Total Clicks
Date Range:
Nov 20 — May 21
Trending:
Average
Consumer Insight Topics:

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