Brands are empowering women to "take back" words that were previously taboo
Trend - Brands are launching new campaigns to spur conversations about women's sexuality and highlight the importance of destigmatizing sexual discomfort. These initiatives focus on reclaiming words like "pubic" and "moist" that many felt uncomfortable saying aloud.
Insight - Women's health has long been ignored in mainstream discources, and their sexual health, reproductive functions and sexual desires have often been overlooked because of this. Many are no longer standing for these oppressive tendencies and are advocating for an open, de-stigmatized appraoch to the representaiton of female health in media and advertising. These informed consumers demand that the brands they brands support actively fight for this representation.
Insight - Women's health has long been ignored in mainstream discources, and their sexual health, reproductive functions and sexual desires have often been overlooked because of this. Many are no longer standing for these oppressive tendencies and are advocating for an open, de-stigmatized appraoch to the representaiton of female health in media and advertising. These informed consumers demand that the brands they brands support actively fight for this representation.
Workshop Question - How can your brand rethink its gender support equality?
Trend Themes
1. Destigmatizing Female Sexuality - Brands are taking a stand to destigmatize the representation of female health in media and advertising, inspiring a demand for more progressive advertising that promotes sex-positive discourse.
2. Normalizing Female Body Hair - Female razor brands are breaking the taboo of body hair and illuminating the importance of self-acceptance through advertising showcasing body hair as natural, normal, and beautiful.
3. Fighting Period Stigma - Brands are challenging the long-standing taboo surrounding menstruation by launching campaigns and products that aim to combat period stigma, create period equity, and increase visibility of menstrual wellbeing.
Industry Implications
1. Advertising & Marketing - Advertising and marketing professionals can take note of the growing demand for more progressive, socially-conscious campaigns that empower historically underserved groups.
2. Women's Health & Wellness - Health and wellness professionals can learn from the destigmatizing campaigns and products being launched to support women's health and wellness.
3. Period Equity Advocacy - Humanitarian organizations and period equity focused businesses can take note of the innovative campaigns being launched by women's wellness brands and follow suit with inventive solutions to support people who menstruate.
