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Next Gen Water

Water brands are appealing to Gen Z through marketing and design

Trend - Gen Z consumers are poised to be the next new “crop” of consumers as they begin actively participating in the economy. As a result, brands in the water space are targeting this demographic with new initiatives that include self-care marketing, eco-friendly branding, and philanthropic initiatives.

Insight - Gen Z consumers are one of the most influential demographics of the time, both economically and politically. Being raised as "digital natives" with a wealth of information at their fingertips, this demographic holds more diverse preferences and needs than previous generations, focusing on authenticity, corporate responsibility, and sustainability. These individuals have heard the plights of various activists, reinforcing these shifted values as key factors in their buying decisions. As a result, they require more allure than aesthetics and price when purchasing from a brand and flock to brands that share their same values.
Workshop Question - How can your brand pivot to meet these needs of Gen Z consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 25 Examples:
27,820 Total Clicks
Date Range:
Apr 21 — May 21
Trending:
Mild
Consumer Insight Topics:

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