Smart connected clothing keeps consumers informed about their day-to-day
Trend - Smart, connected clothing options are becoming increasingly common as consumers look for more convenient ways to track everything from their personal biometrics to the physical movements of their babies.
Insight - Personal tracking exists in everything from the fitness space to how much time consumers spend on social media, and consumers are increasingly likely to use various metrics to figure out how they live their lives, and what changes they can make accordingly. Brands that make this process more convenient for them are highly appealing to these consumers.
Insight - Personal tracking exists in everything from the fitness space to how much time consumers spend on social media, and consumers are increasingly likely to use various metrics to figure out how they live their lives, and what changes they can make accordingly. Brands that make this process more convenient for them are highly appealing to these consumers.
Workshop Question - How could your brand prioritize convenience for its customers?
