Popular toothpaste brands develop recyclable packaging for their products
Trend - Recyclable packaging coming from large toothpaste brands is showcasing how companies can prioritize waste-reduction without having to alter their business models entirely. These innovative packaging designs allow consumers to feel better about using these disposable products.
Insight - As the consequences of today's consumption habits make themselves known on the environment, more consumers are looking to change their lifestyles in order to reduce their personal impact. However, with large companies being the main environmental aggressors, consumers are increasingly demanding they make changes and help empower them to be more environmentally friendly.
Insight - As the consequences of today's consumption habits make themselves known on the environment, more consumers are looking to change their lifestyles in order to reduce their personal impact. However, with large companies being the main environmental aggressors, consumers are increasingly demanding they make changes and help empower them to be more environmentally friendly.
Workshop Question - What's a significant environmentally positive change your brand could make.
Trend Themes
1. Recyclable Packaging - Large toothpaste brands and dental care companies are innovating with fully recyclable packaging for their products to address consumer demand for eco-friendliness.
2. Eco-friendly Formulas - Oral care companies are prioritizing product formulas that are free from harmful ingredients and packaging that is responsibly dealt with after its useful life.
3. Unique Oral Care Products - Companies are creating unique oral care products, such as toothpaste jellies, that use different ingredients for color, flavor, texture, and added functional benefits.
Industry Implications
1. Personal Care Products - Companies that produce personal care products, including toothpaste and oral care items, could prioritize recyclable packaging, eco-friendly formulas, and unique products for consumers seeking better-for-you options.
2. Packaging and Manufacturing - Innovations in recycling and manufacturing of eco-friendly packaging products could be a disruptive force for the personal care sector, providing support for developing better packaging solutions.
3. Environmental Consulting - Businesses producing environmentally-focused products could benefit from consulting services from professionals specializing in reducing their carbon footprint while creating eco-friendly products.
