Category
Lifestyle
Assisted Choices
Trend cluster
Category
Recyclable
Hygiene
Popular toothpaste brands develop recyclable packaging for their products.
6.2
Trend score
Trend
What is the Recyclable Hygiene trend?
Recyclable Hygiene: Recyclable packaging coming from large toothpaste brands is showcasing how companies can prioritize waste-reduction without having to alter their business models entirely. These innovative packaging designs allow consumers to feel better about using these disposable products.
Insight
The consumer insight behind the Recyclable Hygiene trend
As the consequences of today's consumption habits make themselves known on the environment, more consumers are looking to change their lifestyles in order to reduce their personal impact. However, with large companies being the main environmental aggressors, consumers are increasingly demanding they make changes and help empower them to be more environmentally friendly.
Trend themes
Themes within the Recyclable Hygiene trend
Three behaviours holding the trend together01
Recyclable Packaging
Large toothpaste brands and dental care companies are innovating with fully recyclable packaging for their products to address consumer demand for eco-friendliness.
02
Eco-Friendly Formulas
Oral care companies are prioritizing product formulas that are free from harmful ingredients and packaging that is responsibly dealt with after its useful life.
03
Unique Oral Care Products
Companies are creating unique oral care products, such as toothpaste jellies, that use different ingredients for color, flavor, texture, and added functional benefits.
Industry implications
What the Recyclable Hygiene trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Companies that produce personal care products, including toothpaste and oral care items, could prioritize recyclable packaging, eco-friendly formulas, and unique products for consumers seeking better-for-you options.
For
Packaging and Manufacturing
Innovations in recycling and manufacturing of eco-friendly packaging products could be a disruptive force for the personal care sector, providing support for developing better packaging solutions.
For
Environmental Consulting
Businesses producing environmentally-focused products could benefit from consulting services from professionals specializing in reducing their carbon footprint while creating eco-friendly products.
Workshop question
What's a significant environmentally positive change your brand could make.
Trend signals
Trend signals for Recyclable Hygiene
Trend score 6.2 out of 10, from popularity 85%, activity 79%, freshness 22%.
Popularity85%
Activity79%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Recyclable Hygiene trend
10 featured examples from Jul 1, 2019 to Mar 21, 2024CategoryEco
Refillable Toothpaste Dispensers
Happier Beauty Has Launched an Aluminum Toothpaste Tube
The launch of refillable toothpaste dispensers by Happier Beauty highlights a growing innovation opportunity for more sustainable and circular personal care products.
CategoryLifestyle
Vegan Toothpaste Jellies
Lush Cosmetics' Colorful Toothpaste Jelly Boasts a Unique Texture
Oral care industry players can develop vegan, jelly-like oral care products to satisfy the growing consumer demand for natural and sustainable oral care options.
CategoryFashion
Sustainable Toothpaste Tablets
GudYu Toothpaste Tablets Have a Zero-Waste Profile
The oral care industry can benefit from developing products that focus on sustainability and eco-conscious practices to meet consumer preferences.
CategoryEco
Recyclable Toothpaste Tubes
All Colgate Toothpaste Tubes Will Be Recyclable by 2023
Toothpaste companies have an opportunity to differentiate themselves and lead the oral care industry in sustainability and eco-friendliness.
CategoryLifestyle
Refillable Travel Toothpaste Tubes
The Matador Refillable Toothpaste Tubes are Infinitely Reusable
Disruptive innovation opportunity: Develop refillable packaging solutions for various personal care products, such as shampoo, conditioner, and body wash, for conscious consumers.
CategoryEco
Recyclable Toothpaste Pouches
Elgydium’s 3D Toothpaste Pouches are Ready to Recycle
The shift toward recyclable, mono-material packaging in the oral care industry could pave the way for other eco-friendly innovations in the industry.
CategoryLifestyle
Zero-Plastic Toothpastes
Paist is a Cleanly Formulated Plastic-Free Toothpaste
Zero-plastic toothpastes present a disruptive innovation opportunity for the oral care industry to adopt sustainable practices.
CategoryEco
Targeted Eco-Friendly Toothpastes
Spotlight Oral Care's Toothpaste Tubes are Fully Recyclable
The oral care industry can explore disruptive innovations in creating eco-friendly toothpaste tubes and developing toothpaste products with targeted clinical focuses.
CategoryEco
Fully Recyclable Toothpaste Packaging
Sensodyne Pronamel Tubes are Ready to Recycle
The oral care industry can take advantage of the trend of sustainable packaging and develop eco-friendly packaging solutions like Sensodyne Pronamel tubes.
CategoryEco
Fully Recyclable Toothpaste Tubes
Tom's of Maine Boasts a First-of-Its-Kind Packaging Innovation
The personal care industry can explore the use of recyclable packaging solutions to meet the growing consumer demand for sustainable products.
