For its Tom’s of Maine brand, Colgate-Palmolive is now introducing the world’s very first recyclable toothpaste tube. This is a notable innovation in packaging, as most toothpaste tubes are conventionally made with sheets of plastic laminate that are layered around protective aluminum. This new solution is based on the use of high-density polyethylene (HDPE) and has even been recognized by The Association of Plastic Recyclers (APR) as a first-of-its-kind design.
After being introduced via its Tom's of Maine brand, Colgate-Palmolive has the potential, and plans, to introduce the fully recyclable packaging solution to its other brands like Colgate.
Consumers are now more conscious than ever not only about a product's ingredients but also the way packaging can be responsibly dealt with after its useful life.