Paist is a Cleanly Formulated Plastic-Free Toothpaste
Laura McQuarrie — December 11, 2023 — Lifestyle
References: paist.co & thedieline
Toothpaste, an essential part of daily hygiene, presents an environmental challenge because of its packaging being notoriously difficult to recycle, and Paist is a plastic-free toothpaste brand that's on a mission to change this. Paist prides itself on zero-plastic, zero nasties and zero hassle, and it is providing a solution to the 300 million plastic toothpaste tubes that end up in landfill every year.
Paist's products are free from artificial flavors, preservatives and SLS, and the brand opts to package its oral care products in infinitely recyclable metal. Available in Daily, Sensitive and Whitening varieties, these free-from, waste-reducing toothpaste products are visually simple and easier to recycle. These refreshingly different zero-plastic toothpastes promise to elevate oral care routines with mild mint and spearmint-flavored formulas.
Paist's products are free from artificial flavors, preservatives and SLS, and the brand opts to package its oral care products in infinitely recyclable metal. Available in Daily, Sensitive and Whitening varieties, these free-from, waste-reducing toothpaste products are visually simple and easier to recycle. These refreshingly different zero-plastic toothpastes promise to elevate oral care routines with mild mint and spearmint-flavored formulas.
Trend Themes
1. Sustainable Oral Care - The rise of zero-plastic toothpastes highlights the growing trend towards sustainable oral care products.
2. Alternative Packaging Solutions - Paist's plastic-free toothpaste showcases the demand for alternative packaging solutions in the oral care industry.
3. Waste Reduction - The zero-plastic toothpaste movement addresses the need for waste reduction in the production and disposal of oral care products.
Industry Implications
1. Oral Care - Zero-plastic toothpastes present a disruptive innovation opportunity for the oral care industry to adopt sustainable practices.
2. Packaging - The demand for alternative packaging solutions in the toothpaste industry opens up opportunities for disruptive innovation and eco-friendly packaging options.
3. Sustainable Products - The rise of zero-plastic toothpastes highlights the potential for disruptive innovation in the development and marketing of sustainable consumer products.
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