Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Vaccination
Branded offerings and features aim to make COVID-19 vaccines accessible.
2.6
Trend score
Trend
What is the Accessible Vaccination trend?
Accessible Vaccination: Vaccine hesitancy and inaccessibility have been issues in different parts of North America, and so some brands are making the process more accessible with offerings like appointment information, transportation, and work accommodations to encourage people to get vaccinated.
Insight
The consumer insight behind the Accessible Vaccination trend
The COVID-19 vaccine rollout for has had some issues, particularly in regions where the vaccine is politicized or not widely available. This has impacted people's ability to receive the vaccine in a timely manner, and so people are turning to brands and institutions that makes this process more accessible.
Trend themes
Themes within the Accessible Vaccination trend
Three behaviours holding the trend together01
Brand Accessibility Efforts
Brands are making the COVID-19 vaccination process more accessible with offerings like appointment information, transportation, and work accommodations.
02
Smart Assistant Vaccine-Finding Features
Smart assistants like Amazon's Alexa are now offering vaccination-finding features to help users locate the nearest vaccination site.
03
Partnerships for Vaccine Delivery
Partnerships between companies like Walgreens and Uber are making it easier for people to get to vaccination sites and receive their vaccines.
Industry implications
What the Accessible Vaccination trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare professionals can leverage brand accessibility efforts to make vaccines more accessible to a wider range of patients.
For
Transportation
Rideshare companies like Uber and Lyft can partner with healthcare providers to offer patients easier transportation options for vaccine delivery.
For
Technology
Smart assistant companies can work with healthcare providers to provide users with accurate and up-to-date information on vaccine availability and locations.
Workshop question
How is your brand prioritizing vaccine accessibility for its customers or employees?
Trend signals
Trend signals for Accessible Vaccination
Trend score 2.6 out of 10, from popularity 36%, activity 31%, freshness 10%.
Popularity36%
Activity31%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Accessible Vaccination trend
5 featured examples from Jan 7 to May 5, 2021CategoryTech
Vaccination-Finding Smart Assistants
Amazon Alexa Users Can Ask the Device Where to Get Their Shot
The innovative use of voice assistants in healthcare provides opportunities to improve healthcare delivery and patient outcomes, expanding the healthcare ecosystem.
CategoryMarketing
Vaccination Center-Hosting Restaurants
Brewdog Wants to Speed Up Vaccination Delivery
The hospitality industry can provide unique vaccination experiences that promote vaccine delivery and customer loyalty.
CategorySocial Media
Social Media Vaccine Fact Boxes
Twitter is Adding a COVID-19 Vaccine Fact Box to Timelines
The integration of factual information in social media platforms opens significant opportunities for effective communication to a targeted audience, creating a new category of pub…
CategoryLifestyle
Rideshare Vaccination Partnerships
Walgreens and Uber Have Partnered for Easier Appointments
Rideshare companies have an opportunity to offer their platform as a means to address transportation barriers and increase vaccination rates
CategorySocial Good
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Retail companies such as Target offering COVID-19 vaccination accommodations to employees.
