Category
Business
Assisted Conversion
Trend cluster
Category
Virtual
Changing
Virtual fitting rooms are growing in popularity amidst the pandemic.
5.9
Trend score
Trend
What is the Virtual Changing trend?
Virtual Changing: Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Insight
The consumer insight behind the Virtual Changing trend
As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift.
Trend themes
Themes within the Virtual Changing trend
Three behaviours holding the trend together01
Virtual Fitting Rooms
Virtual fitting rooms are becoming popular with the restrictions on in-person shopping, giving long-term changes to adapt to a shift in customer psyche.
02
Tech-Enhanced Shopping Rooms
In-store experiences are being streamlined to simplify the shopping experience with AR enhancing the shopping experience.
03
Virtual Try-Ons
Virtual try-on solves online shopping difficulty of understanding how an item will fit on each customer using augmented reality technology.
Industry implications
What the Virtual Changing trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is embracing virtual solutions to enhance customer experience and maintain convenience.
For
Fashion Industry
Fashion retailers are exploring new and innovative shopping experiences to tailor to the changing customer preferences and psyche.
For
Technology Industry
With the rise of virtual shopping experiences, the technology industry is providing the necessary infrastructure and tools to facilitate AR-based solutions for the retail industry.
Workshop question
What long-term pandemic-related changes could your brand better adapt to?
Trend signals
Trend signals for Virtual Changing
Trend score 5.9 out of 10, from popularity 84%, activity 82%, freshness 10%.
Popularity84%
Activity82%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Virtual Changing trend
4 featured examples from Mar 12, 2020 to May 19, 2021CategoryBusiness
Distancing Suit Shops
Suitsupply's New Normal Shopping Uses Virtually Prepared Fitting Rooms
Retailers can benefit from integrating new technology solutions to provide safer and more engaging shopping experiences.
CategoryBusiness
Tech-Enhanced Styling Rooms
JCPenney's Fitting Rooms Simplify the Try-On Experience
Implementing interactive fitting room solutions to enhance customer experience and increase sales.
CategoryBusiness
Virtual Intimates Fitting Rooms
ThirdLove's Online Experience Curates Styles for Shoppers
Fashion retailers can benefit from offering virtual fitting rooms and personalized experiences, improving online shopping experiences for customers.
CategoryBusiness
Virtual Fitting Room Acquisitions
Walmart Acquires the Zeekit Virtual Fitting Room Software
Fashion eCommerce businesses can leverage virtual try-on technology to present a more immersive and personalized shopping experience for customers, leading to higher sales and few…
