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Virtual Changing

Virtual fitting rooms are growing in popularity amidst the pandemic

Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.

Insight - As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
54,545 Total Clicks
Date Range:
May 19 — May 21
Trending:
Just New and Warm
Consumer Insight Topics:

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