Skincare brands deliver active ingredients in powdered form
Trend - In the standard skincare routine, serums are thin liquid formulas that deliver the most potent, active ingredients meant to treat, hydrate, reduce pigmentation, and/or boost skin turnover rates. Now, brands are delivering those same active ingredients in powder formulations--either to maintain the potency of the ingredients or to offer a more innovative product experience.
Insight - Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space.
Insight - Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space.
Workshop Question - How is your brand catering to the educated consumer?
