Skincare brands deliver active ingredients in powdered form
Trend - In the standard skincare routine, serums are thin liquid formulas that deliver the most potent, active ingredients meant to treat, hydrate, reduce pigmentation, and/or boost skin turnover rates. Now, brands are delivering those same active ingredients in powder formulations--either to maintain the potency of the ingredients or to offer a more innovative product experience.
Insight - Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space.
Insight - Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space.
Workshop Question - How is your brand catering to the educated consumer?
Trend Themes
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Powdered Skincare — Skincare brands are delivering potent active ingredients in a powdered form to offer a more innovative product experience.
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Customizable Skincare — Consumers are seeking to increase the potency and tailor the features of their skincare products by turning to customizable boosters.
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Water-activated Skincare — Water-activated skincare products, such as vitamin-packed powdered cleansers, are gaining popularity due to their gentle and customizable nature.
Industry Implications
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Cosmetics Market — The cosmetics industry can explore innovative ways to offer consumers potent active ingredients, customization, and water-activated products.
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Pharmaceutical Industry — The pharmaceutical industry can leverage scientific knowledge about ingredients and formulas to disrupt the skincare space with innovative, potent, and effective products.
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Packaging Industry — The packaging industry has an opportunity to develop sustainable solutions that enhance the appeal and efficacy of skincare products, such as eco-friendly and travel-friendly packagings for powdered skincare formulas.
