Category
Fashion
Scaled Restraint
Trend cluster
Category
Powdered
Serum
Skincare brands deliver active ingredients in powdered form.
3.2
Trend score
Trend
What is the Powdered Serum trend?
Powdered Serum: In the standard skincare routine, serums are thin liquid formulas that deliver the most potent, active ingredients meant to treat, hydrate, reduce pigmentation, and/or boost skin turnover rates. Now, brands are delivering those same active ingredients in powder formulations--either to maintain the potency of the ingredients or to offer a more innovative product experience.
Insight
The consumer insight behind the Powdered Serum trend
Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space.
Trend themes
Themes within the Powdered Serum trend
Three behaviours holding the trend together01
Powdered Skincare
Skincare brands are delivering potent active ingredients in a powdered form to offer a more innovative product experience.
02
Customizable Skincare
Consumers are seeking to increase the potency and tailor the features of their skincare products by turning to customizable boosters.
03
Water-activated Skincare
Water-activated skincare products, such as vitamin-packed powdered cleansers, are gaining popularity due to their gentle and customizable nature.
Industry implications
What the Powdered Serum trend means for industry
Where the trend changes the playbookFor
Cosmetics Market
The cosmetics industry can explore innovative ways to offer consumers potent active ingredients, customization, and water-activated products.
For
Pharmaceutical Industry
The pharmaceutical industry can leverage scientific knowledge about ingredients and formulas to disrupt the skincare space with innovative, potent, and effective products.
For
Packaging Industry
The packaging industry has an opportunity to develop sustainable solutions that enhance the appeal and efficacy of skincare products, such as eco-friendly and travel-friendly packagings for powdered skincare formulas.
Workshop question
How is your brand catering to the educated consumer?
Trend signals
Trend signals for Powdered Serum
Trend score 3.2 out of 10, from popularity 44%, activity 41%, freshness 10%.
Popularity44%
Activity41%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Powdered Serum trend
4 featured examples from Apr 22, 2019 to Mar 1, 2021CategoryFashion
Vitamin-Packed Powdered Cleansers
The Hanskin Vitamin C Glow Powder Cleanser Activates with Water
The skincare industry can continue to innovate with customized, waterless, and longer-lasting formulas with an emphasis on natural ingredients.
CategoryFashion
Powdered Skincare Boosters
The C-Shot Vitamin C Powder Adds Brightness to Serums & Moisturizers
The skincare industry can explore the adoption of powdered skincare boosters as a disruptive innovation opportunity to meet the growing demand for customizable and effective skinc…
CategoryFashion
Beautifying Vitamin C Powders
Neogen's Real Vita C Powder Lemon Works Around the Risk of Oxidation
The skincare industry can leverage the trend of pure Vitamin C products and stable derivatives to develop innovative and effective formulations.
CategoryFashion
Mattifying Skincare Boosters
The Sephora Collection Clear Skin Days Customizes Serums & Sunscreens
The beauty industry can benefit from this trend by developing customizable skincare products and adding mattifying properties to existing products.
