Mattifying Skincare Boosters

The Sephora Collection Clear Skin Days Customizes Serums & Sunscreens

The Clear Skin Days by Sephora Collection Mattifying Booster Powder is made with natural willowbark, oat and asiatica, and can be used to customize a variety of other skincare products. The boosting powder has the potential to be added to everything from skincare serums to sunscreen to provide long-lasting shine control and calming benefits, especially to diminish oiliness, redness, acne and blemishes. The cleanly formulated product acts like a setting powder and gives consumers great flexibility for customizing other products that may not necessarily be mattifying on their own.

Consumers who are looking to increase the potency of a product, or slightly tailor its features, are turning to boosters that can help with everything from deeply nourishing the skin with added vitamins to promoting an even complexion or enriching a product with anti-aging benefits.

Customizable Skincare Boosters
The trend of customizable skincare boosters is on the rise as consumers seek to enhance the potency of their skincare products.
Mattifying Skincare
Mattifying skincare products are gaining popularity as consumers look for solutions to control oiliness and shine on their skin.
Clean Beauty
Consumers are increasingly opting for cleanly formulated beauty products with natural ingredients.

Where This Applies

Beauty
The beauty industry can benefit from this trend by developing customizable skincare products and adding mattifying properties to existing products.
Cosmetics
Cosmetic companies can capitalize on this trend by adding customizable boosters to their makeup products.
Health and Wellness
The trend towards clean and natural beauty products ties into the larger health and wellness industry, opening up opportunities for disruptive innovation in this space.
SCORE
1.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 5%
Freshness 9%