Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multifunctional
Purifier
Air purifiers for the home are made multifunctional.
6.6
Trend score
Trend
What is the Multifunctional Purifier trend?
Multifunctional Purifier: Air purifiers have become more popular as people have become more aware of good hygiene practices over the past year, and brands are now offering purifiers that offer multiple functions. These include everything from art-like purifiers that double as decor, to lightbulb-purifier hybrids.
Insight
The consumer insight behind the Multifunctional Purifier trend
When it comes to home items, multifunctionality has become increasingly popular--particularly among Millennials and older Gen Z demographics that tend to live in smaller spaces. Products that offer multiple benefits, features or functions save space, while being justifiable investments from a cost standpoint.
Trend themes
Themes within the Multifunctional Purifier trend
Three behaviours holding the trend together01
Multifunctional Home Appliances
Products that offer multiple benefits, features, or functions save space, while being justifiable investments from a cost standpoint.
02
Discreet Air Purification
Design-conscious air purification solutions, such as air-purifying lightbulbs, side tables, and minimalist tiles, are becoming increasingly popular.
03
Multipurpose Furniture
Multipurpose furniture that offers both functionality and aesthetics, such as air-purifying stool seats, is on the rise.
Industry implications
What the Multifunctional Purifier trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Smart home technology that seamlessly integrates air purification functions and digital solutions presents disruptive innovation opportunities.
For
Home Furnishings
Home furnishings that incorporate air purification, such as wall-mounted air purifiers and furniture pieces that double as air purifiers, offer potential for new market opportunity.
For
Indoor Air Quality
With the increased focus on indoor air quality, there is potential for innovation in air purification technologies, particularly those that prioritize usability, convenience and discretion.
Workshop question
How is your brand incorporating multifunctionality into its product?
Trend signals
Trend signals for Multifunctional Purifier
Trend score 6.6 out of 10, from popularity 89%, activity 95%, freshness 12%.
Popularity89%
Activity95%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Multifunctional Purifier trend
12 featured examples from Aug 25, 2020 to Mar 24, 2023CategoryLifestyle
Minimalist Tile-Style Air Purifiers
The Conceptual 'Missaglia' Tiles Passively Filter Air
The air purification industry can develop new products that cater to the growing demand for more passive and discreet air purifiers.
CategoryArt & Design
Table-Type Air Purifiers
LG Electronics' Aero Furniture is Practical, Stylish and Functional
Furniture manufacturers can incorporate air purifying technology into their designs to create functional and stylish pieces that enhance air quality in living spaces.
CategoryArt & Design
Triple-Purpose Air Appliances
The Conceptual 'ROOT' Humidity Conditioner is Sculpturally Designed
Innovating air conditioners and humidifiers into multi-functional devices opens up new opportunities for the HVAC industry.
CategoryTech
Air Purification Lightbulbs
The Qivation Smart LED Lightbulb Uses TiO2 Photocatalysis Technology
Innovating lighting solutions that integrate air purification technology for a healthier indoor environment.
CategoryLifestyle
Air-Sterilizing Hanging Lights
The OLEV 'Pure BioAir' Lamp Kills Germs with UV-C Light
The integration of air purification components in design elements such as lamps and other home decor presents an opportunity to tap into the growing demand for healthy and stylish…
CategoryTech
Minimalist Purifying Planters
Blow is an Air Purifier that Doubles as a Plant Hub
The dual-purpose trend creates an opportunity for home decor companies to cater to consumers who are looking for stylish and practical solutions, such as air purifying planters th…
CategoryLifestyle
Air Purifier Side Tables
The IKEA Starkvind Smart Air Purifier Hides in Plain Sight
There is a opportunity for furniture companies to incorporate advanced technology into their designs and create multi-functional pieces that meet the needs of modern consumers who…
CategoryTech
Wall-Mounted Air Purifiers
The Sauberair 'FLAT' Hides in Plain Sight as a Piece of Art
Disruptive innovation opportunity: Develop new air purifiers that cater to the growing demand for stylish and space-saving home appliances.
CategoryTech
Four-in-One Home Comfort Appliances
The Quilo Aviance Air Purifier Humidifies, Cools and More
In the home appliance industry, there is a potential for manufacturers to create and market multifunctional devices like the Quilo Aviance air purifier to meet the demand for vers…
CategoryArt & Design
Air-Purifying Stool Seats
The Conceptual 'ZAZEN' Air Purifier by Jiayan Li is Multipurpose
The growing market for multifunctional furniture presents opportunities for designers to come up with more innovative pieces like the ZAZEN stool.
CategoryArt & Design
Air-Purifying Illuminators
The Airluna Lamp Works Three-Times Faster Than Other Air Purifiers
Innovative air-purifying lighting solutions like the Airluna lamp offer promising opportunities for stylish and efficient multi-purpose lighting in modern home interior design.
CategoryLifestyle
Turntable-Inspired Air Purifiers
The 'AETHER' Air Purifier by Hyunbin Yang is Multipurpose
The industry can explore multi-use products that incorporate smart features and innovative designs to cater to modern day customers.
