J.Crew's barber shop was an in-store activation that served as a creative way for the popular clothing brand to better connect with its male audience.
Located in Dumbo, Brooklyn, this newly opened menswear store deviates from the traditional retail offerings to present its customers with a unique experience. The in-store barber shop successfully connects the brand's clothes with the all-encompassing feeling of being put together, reminding consumers that while clothes are important, there's other factors that play into how one presents them self to the world.
The new retail location features grooming products, the brand's suit shop and more. This brick-and-mortar activation is perfect for those seeking a retail experience that extends further than clothes.
Image credit: Ryan McKnight
In-Store Barber Shops
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