RulalaCreations, a non-profit Palestinian-owned retail and fashion company, is based in Dubai, in the United Arab Emirates. Rula Qamar is the proud owner and founder of the company, and orchestrates traditional hand-stitched and embroidered Palestinian heritage designs on all of her products. Hats, aprons, purses, cover-ups, and a variety of other accessories are carefully crafted using brightly colored beads and threads to represent the strength in Palestinian tradition. Since the COVID-19 Pandemic outbreak, RulalaCreations now features hand-stitched masks.
RulalaCreatoins' humanitarian efforts are geared towards supporting Palestinian students. Every three to four items sold provide one hour of medical school for students living in Gaza. Mask proceeds are also donated to Beit Al Baraka in Beirut, Lebanon, which provides social security to Lebanese families.
RulalaCreations' designs can be found on Instagram under the handle @rulalacreations.
Image Credit: RulalaCreations
What's Driving This Trend
- Handmade Embroidery Design
- The trend is towards handmade embroidery designs that incorporate cultural heritage and social causes.
- Charitable Fashion Retail
- The trend is towards fashion retail with a charitable priority and humanitarian cause.
- Socially Responsible Accessories
- The trend is towards accessories with social responsibility branding that support a cause or mission.
Who This Affects Most
- Fashion and Apparel Industry
- The fashion and apparel industry can incorporate handmade embroidery into their designs to attract customers with cultural heritage and social causes.
- Non-profit and Charitable Organizations
- Non-profit and charitable organizations can create fashion retail companies with a social responsibility focus and inspiring customers through humanitarian causes.
- Medical Education and Public Health
- The medical education and public health industry can partner with fashion retail companies to provide medical school education through proceeds from product sales.
