Category
Art & Design
Oven Aesthetics
Trend cluster
Category
NFT
Exhibition
NFT art galleries are becoming more popular both digitally and in real spaces.
5.2
Trend score
Trend
What is the NFT Exhibition trend?
NFT Exhibition: The growing popularity of non-fungible tokens as a way to create and sell art has resulted in art galleries being centered around only NFTs. These spaces exist both virtually and within in-person exhibitions, and allow creatives to showcase their work as digital assets.
Insight
The consumer insight behind the NFT Exhibition trend
The creative ownership that NFTs allow are appealing to artists who are looking to ensure independence in the process of selling and sharing their art. People who are choosing to sell their pieces as NFTs are allowing for more creative ways for people to invest in their work.
Trend themes
Themes within the NFT Exhibition trend
Three behaviours holding the trend together01
Growing Popularity of NFTs
The rising interest in NFTs have inspired artists to showcase their digital artwork as unique assets in physical and virtual galleries.
02
Blockchain-Powered Virtual Worlds
The Ethereum-backed virtual world of Cryptovoxels offers opportunities for artists to better manage the distribution of their work and allows for unique digital experiences for collectors.
03
NFT Art Exhibitions
Art exhibitions that combine physical and digital NFT assets introduce modernization in the art world and enable wider accessibility to high art through digital currency transactions.
Industry implications
What the NFT Exhibition trend means for industry
Where the trend changes the playbookFor
Art and Design
The art and design industry has the potential to embrace unique digital experiences and platforms to showcase and sell art as NFTs.
For
Blockchain and Cryptocurrency
Blockchain and cryptocurrency have enabled the creation and trading of unique digital assets that enable artists and collectors to better manage and own artwork.
For
Virtual Reality and Augmented Reality
Virtual reality and augmented reality have opened up new methods for showcasing art in immersive digital spaces that offer an interactive and unique experiences for art collectors.
Workshop question
In what ways could your brand explore getting involved in NFTs?
Trend signals
Trend signals for NFT Exhibition
Trend score 5.2 out of 10, from popularity 82%, activity 65%, freshness 10%.
Popularity82%
Activity65%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the NFT Exhibition trend
5 featured examples from Mar 28 to May 19, 2021CategoryBusiness
Blockchain-Powered Virtual Worlds
Cryptovoxels is a User-Owned Virtual World and You Can Buy Land
The use of blockchain technology to power virtual real estate investment opportunities may disrupt traditional real estate markets and open up new opportunities for investors.
CategoryArt & Design
NFT Art Galleries
Mark Cuban is Building Lazy.com to Display Non-Fungible Tokens
AI technology can be used to create personalized NFT art and collectibles for individuals based on their interests and preferences.
CategoryArt & Design
Physical NFT Galleries
Superchief in NYC is a Carbon-Negative Space Devoted to NFT Art
Art galleries that embrace NFTs and digital art exhibitions could attract new collectors and audiences seeking unique experiences.
CategoryBusiness
In-Person NFT Art Exhibitions
NFT BZL is Showcasing Physical & Digital Artwork at its NFT Gallery
The emergence of NFT art exhibitions and digital marketplaces present new models for monetizing art and increasing access for artists and art collectors.
CategorySocial Good
Fruit-Themed NFT Artworks
Dole Partnered with Artist David Datuna on an NFT Series
Opportunity for food and beverage companies to collaborate with artists to create NFT artworks that promote food security and nutrition.
