Doja Cat is venturing into the world of cryptocurrency collectibles with her own NFT marketplace called Juicy Drops. The marketplace was created as part of a collaboration with NFT firm Intellectable Holdings and on the platform, the artist is releasing her first NFT collection. The non-fungible tokens are said to have been inspired by the artist's performance at the Grammy Awards, in six colors with different quantities and price points available.
Like Doja Cat, many artists, musicians and digital content creators are turning to blockchain technology to sell their work and gain control of it online. As the singer says, "I’m helping to launch my NFT company so that I can actually own and control my art. My ownership also allows me to direct how we can give back to causes I truly believe in."