Hublot is celebrating its ties to the UEFA EURO 2020 tournament with the Hublot Big Bang e UEFA EURO 2020 connected watch—and the first 200 customers to purchase the watch get an NFT with special content. The newly unveiled connected watch is touted as a product that lets fans wear "their very own virtual stadium on their wrist." The watch features the colors from the flags of 12 nations and elements of the brand's iconic Big Bang model.
Those who are among the first to get their hands on this new connected watch will get access to an NFT that shares an excerpt from an episode of the Hublot Fusion Podcast. These non-fungible tokens can be exchanged on platforms like OpenSea.