Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Connected NFT Watches

The Hublot Big Bang e UEFA EURO 2020 is Paired with an NFT

— May 12, 2021 — Tech
Hublot is celebrating its ties to the UEFA EURO 2020 tournament with the Hublot Big Bang e UEFA EURO 2020 connected watch—and the first 200 customers to purchase the watch get an NFT with special content. The newly unveiled connected watch is touted as a product that lets fans wear "their very own virtual stadium on their wrist." The watch features the colors from the flags of 12 nations and elements of the brand's iconic Big Bang model.

Those who are among the first to get their hands on this new connected watch will get access to an NFT that shares an excerpt from an episode of the Hublot Fusion Podcast. These non-fungible tokens can be exchanged on platforms like OpenSea.
Trend Themes
1. Connected NFT Products - Businesses can explore creating connected NFT products that offer unique collectibles or experiences to their customers.
2. Wearable Technology Integration - The integration of wearable technology, like connected watches, with NFTs provides a new channel for businesses to offer more personalized and unique experiences to customers.
3. Brand Partnerships with Major Events - Collaborating with major events, like the UEFA EURO 2020 tournament, offers businesses an opportunity to leverage event-specific trends to offer limited edition products that cater to fans and collectors alike.
Industry Implications
1. Luxury Watches - Companies in the luxury watch industry can explore integrating wearable technology and NFTs to create unique and exclusive limited edition products.
2. Sports Events - Organizers of sports events can explore partnerships with brands to co-create limited edition connected products that offer fans a unique memento to commemorate the event.
3. Collectibles Marketplaces - Online collectibles marketplaces can explore the integration of selling NFTs with connected wearable technology products as a new category to cater to collectors and enthusiasts alike.
5.1
Score
Popularity
Activity
Freshness