Diesel Introduces a New NFT Program to Accompany its Watches
Kanesa David — October 3, 2023 — Fashion
References: shop.diesel & forbes
Diesel is advancing its endeavors in the realm of Web3 technology through the ongoing development of its project, Metamorph. As a part of the brand's newest initiative, it is launching a new digital world to accompany its 'Vert' watch debut.
Each watch purchase is accompanied by a Non-Fungible Token (NFT). This NFT, aptly named the "A:VERT:AR," embarks on an intriguing metamorphosis journey, progressing through three stages and ultimately creating a personalized avatar with the ability to be minted. Diesel has recruited the Web3 creative agency Artificial Rome to curate the aesthetics and mechanics of this "game-like" digital experience.
The physical watch arrives in five distinct colorways, with two being marketed as limited editions. The immersive experience will commence on November 2 and continue to run until the morning of November 17.
Image Credit: Diesel
Each watch purchase is accompanied by a Non-Fungible Token (NFT). This NFT, aptly named the "A:VERT:AR," embarks on an intriguing metamorphosis journey, progressing through three stages and ultimately creating a personalized avatar with the ability to be minted. Diesel has recruited the Web3 creative agency Artificial Rome to curate the aesthetics and mechanics of this "game-like" digital experience.
The physical watch arrives in five distinct colorways, with two being marketed as limited editions. The immersive experience will commence on November 2 and continue to run until the morning of November 17.
Image Credit: Diesel
Trend Themes
1. Rise of Nft-integrated Products - The inclusion of NFTs in product purchases offers a unique and immersive digital experience for consumers.
2. Exploring Web3 Technology - Brands are embracing Web3 technology to create interactive and game-like experiences for their customers.
3. Collaboration with Web3 Creative Agencies - Collaborating with Web3 creative agencies allows brands to enhance the aesthetics and mechanics of their digital experiences.
Industry Implications
1. Fashion - The fashion industry is integrating NFTs to offer innovative and personalized digital experiences for customers.
2. Luxury Watches - Luxury watch brands are leveraging NFTs to add value and exclusivity to their timepieces.
3. Digital Art - The digital art industry is exploring NFT integration to create interactive and transformative experiences for art collectors.
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