Canadian brand Bocci is giving away the secrets to making its 64 candle as an NFT, offering a unique way to sell its work, while also keeping the digital assets protected through blockchain technology. The virtual DIY kit shares instructions for making the unusually shaped 64 candle, including a video of the manufacturing process. The fragile candle is formed, layer by layer, by allowing hot wax to cool around a central component filled with ice.
The limited-edition asset is being sold on the digital collectible marketplace Rarible. Each kit is linked to a non-fungible token, which means that unique digital assets can be sold directly to customers, who benefit from a sense of ownership and knowing that the collectible is authenticated. As Bocci has done, other brands may choose to sell inner processes, prototypes and exclusives that only a select few have real access to.