RDAI's Hermès Osaka Store Embodies the Brand's Elegant Legacy
Jana Pijak — January 22, 2019 — Art & Design
References: rdai.fr & retaildesignblog.net
Paris-based architecture firm RDAI is the creative force behind this newly renovated Hermès Osaka store. The lifestyle boutique is located inside a high-end shopping center and its interior design spotlights the brand's diverse product range which is separated into designated areas.
Embodying an elegance that is synonymous with the heritage French fashion house, the Hermès Osaka store boasts artful silk scarf displays, an accessory and fragrance area, a home collection section and a two-part clothing display space, highlighting the latest in womenswear and menswear.
This retail space marries warm wood finishes and interior detailing with vibrant products that stand out against a neutral backdrop. While its product range is some of the most luxurious and expensive in the world, this shop's aura is inviting and cozy versus stark and austere.
Image Credit: Hermès Japon
Embodying an elegance that is synonymous with the heritage French fashion house, the Hermès Osaka store boasts artful silk scarf displays, an accessory and fragrance area, a home collection section and a two-part clothing display space, highlighting the latest in womenswear and menswear.
This retail space marries warm wood finishes and interior detailing with vibrant products that stand out against a neutral backdrop. While its product range is some of the most luxurious and expensive in the world, this shop's aura is inviting and cozy versus stark and austere.
Image Credit: Hermès Japon
Trend Themes
1. Luxury Retail Experience - There is a trend in creating a welcoming and inviting environment in luxury boutiques to enhance the customer experience and differentiate from traditional luxury retail.
2. Diverse Product Range - Luxury brands are expanding their product range and creating designated areas within their stores to showcase their diverse offerings and meet the evolving needs and preferences of their customers.
3. Artful Displays - Retailers are prioritizing artful displays that highlight their products and brand values in a visually appealing way, elevating the overall shopping experience for customers.
Industry Implications
1. Luxury Retail - Luxury retailers have the opportunity to differentiate themselves from traditional luxury retail by creating a welcoming and inviting store environment that enhances the shopping experience.
2. Interior Design - Interior designers can work with luxury brands to create unique and visually appealing store designs that highlight the brand's diverse product offerings and values.
3. Fashion and Lifestyle - Fashion and lifestyle brands can expand their product range and create designated areas within their stores to showcase their diverse offerings and meet the evolving needs and preferences of their customers, while prioritizing artful displays that elevate the overall shopping experience.
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