NOTHIRST has recently introduced an innovation in the hydration industry with the launch of a water bottle that offers safer riding experiences for cyclists. The company is a Dutch startup looking to bring the public an upright bottle design that keep cyclists safe while still maintaining record speed.
This water bottle aims to avoid the need to tilt your head and body when taking a sip on your bike. The company implemented a uniquely designed angled bottleneck that you can sip water without bending your body or obscuring your sight of the road.
Over a long two-year process, NOTHIRST developed this efficient hydrating system capable of reducing your drag up to 35% compared to a traditional bottle.
The build offers a compact design made from durable biobased plastic, is easy to clean, and is lightweight but strong.
Cyclists looking to improve performance can find this product on the Kickstarters website.
Image Credit: NOTHIRST
What's Driving This Trend
- Upright Bottle Design
- Designing bottles with an upright and angled bottleneck for a safer and more efficient drinking experience on bicycles.
- Improved Hydration Systems
- Developing innovative and efficient hydration systems that are easy to use and reduce drag for cyclists.
- Sustainable and Durable Materials
- Creating bottles using biobased plastic and other eco-friendly materials that are strong and lightweight.
Who This Affects Most
- Sports Equipment
- Sports equipment manufacturers can explore opportunities in developing innovative hydration systems for athletes.
- Bicycle Manufacturing
- Bicycle manufacturers can partner with hydration companies to design and develop ergonomically efficient hydration systems for cyclists.
- Environmental Sustainability
- The environmental sustainability industry can explore opportunities to create innovative eco-friendly materials for the production of sports equipment and hydration systems.
