Premium water brand Boxed Water is making its best-selling products available for less with bundles that reduce the cost per package with every large order. While the brand's 500 ml 6-pack is priced at $15, the brand's 12-pack unlocks a significant discount at $26. Lastly, the best deal from the brand is a 24-pack for $46, making each boxed bottle just under $2.
With many bottled water brands criticized for contributing to plastic pollution, consumer desires for more responsible alternatives continue to rise -- making Boxed Water a favorite among those seeking quality and sustainability. The brand is not only dedicated to a no plastic pledge but is known for eco initiatives like beach cleanups and for planting 1 million trees alongside the National Forest Foundation (NFF0.
What's Driving This Trend
- Affordable Bulk Water Orders
- Brands can reduce cost per unit by offering discounted bundles.
- Eco-conscious Water Brands
- Brands can prioritize sustainability and eco-initiatives to appeal to more conscious consumers.
- Responsibly-packaged Water
- Brands can address concerns of plastic pollution by using alternative, recyclable or biodegradable packaging materials.
Who This Affects Most
- Beverage Industry
- Brands can explore offering eco-conscious, affordable and responsibly-packaged options for bottled water.
- E-commerce Industry
- E-commerce retailers can leverage the trend towards bulk orders by offering exclusive discounts.
- Sustainability Industry
- Sustainability consultants can work with brands to develop packaging strategies that prioritize eco-friendliness, affordability and convenience.
