The Essentia Water 2 Gallon Box will appeal to avid consumers of alkaline water. As its name suggests, the new offering holds 2 gallons — or 32 8oz glasses — of ionized alkaline water that, of course, boasts the brand's beloved clean, smooth taste.
The water in the Essentia Water 2 Gallon Box has a pH of 9.5 or higher and is free of BPA, fluoride, and chlorine. According to the brand, "each external box is made with recycled corrugate and is 100% recyclable, while the inside uses 80% less plastic than eight 1L bottles by volume." Moreover, the box's slim profile allows it to fit comfortably both in the fridge and on any countertop. The product also features an easy-grip handle for portability.
Image Credit: Essentia
What's Driving This Trend
- Alkaline Water Packaging
- The trend towards innovative and convenient packaging of alkaline water presents opportunities for eco-friendly, slim-profile designs that appeal to health-focused consumers.
- Ionized Water Consumption
- As more people embrace the health benefits of drinking ionized alkaline water, there is a trend towards larger quantity packaging to meet consumer demand for convenience and affordability.
- Eco-friendly Packaging
- Sustainability is increasingly becoming a top concern for consumers, and innovative eco-friendly packaging solutions in the food and beverage industry are a disruptive opportunity for businesses.
Who This Affects Most
- Beverage Industry
- Beverage producers can capitalize on the trend towards alkaline water and eco-friendly packaging by developing products that meet consumer demand for both.
- Consumer Goods Industry
- Innovative packaging solutions that emphasize eco-friendliness and convenience are an opportunity for the consumer goods industry to improve brand values and appeal to conscious consumers.
- Sustainable Packaging Industry
- In response to the growing trend towards eco-friendliness, the sustainable packaging industry has an opportunity to develop innovative packaging solutions for companies across a variety of industries.
